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DTC Podcast
Ep 470: Why Amazon’s Badges Can Make or Break Your Sales Strategy | AKNF
Jan 3, 2025
Dive into the secrets of skyrocketing sales on Amazon during the holiday season! Discover how promotional badges can dramatically enhance visibility and profits. Explore the differences between Prime Exclusive Discounts and Lightning Deals to find the winning strategy for your brand. Learn how to adapt marketing for the New Year, tapping into fresh consumer resolutions. Plus, unravel the complexities of Amazon's vendor program and its impact on pricing. Get ready for actionable insights that can transform your Amazon game!
23:35
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Quick takeaways
- Securing Amazon's deal badges during major sales events is essential for brands to enhance visibility and significantly increase sales.
- Adjusting marketing strategies in Q1 to align with seasonal trends can help brands capitalize on emerging consumer interests in health and wellness.
Deep dives
Strong Results During Black Friday and Cyber Monday
The extended sale period during Black Friday and Cyber Monday yielded impressive results for many brands, with some clients experiencing over 100% growth year over year. One brand achieved a staggering 246% increase, while others doubled their previous best revenue days multiple times during the event. However, brands that struggled to capitalize on the sales often faced inventory constraints or were not leveraging discounts effectively. Properly acquiring the Black Friday and Cyber Monday deal badges on Amazon was crucial for brands to boost visibility and sales during this competitive shopping period.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode