DTC Podcast

Ep 478: How AI is Transforming Creative Strategy: CRO, Ads & Brand Storytelling | AKNF

9 snips
Jan 31, 2025
Discover how AI is transforming creative marketing strategies and driving e-commerce success. Custom GPTs optimize landing pages for higher conversions and improve subscription growth through smart redesigns. Learn about automating ad mashups to speed up creative iterations and incorporate voice AI to enhance production quality. Uncover the power of humor in ads and how strategic AI thinking can refine brand storytelling and audience segmentation. This episode is brimming with actionable insights for navigating the future of marketing.
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ADVICE

Custom GPTs for CRO

  • Create custom GPTs for brands, filling their knowledge base with brand and product information.
  • Use GPTs to optimize landing pages section by section, focusing on subscription offers.
ANECDOTE

Subscription Success Story

  • Pilothouse used a custom GPT to improve a client's subscription offering on their landing page.
  • This resulted in a significant increase in subscribers and monthly recurring revenue (MRR).
ADVICE

AI for Framework Application

  • Leverage AI to apply learned marketing principles, like the StoryBrand 7 (SB7) framework, effectively.
  • Inject these principles into a GPT to ensure consistent application and enhance copywriting.
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