Brain Driven Brands

Are your customer insights actually hurting your brand? In this episode, we uncover 7 common "truths" marketers believe about their customers that might be holding you back—from overvaluing NPS to misreading pricing data—and reveal how psychology can fix them. If you’ve ever felt like your marketing metrics don’t match reality, this episode for you.   CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534   Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf  

Less “limited time offers”, more “limited product available” - that’s the premise of today’s episode! Sarah’s diving into new research that shows just how limiting our “limited time offers” are for brands, and what to do in 2025 instead.   Tweet: https://x.com/SarahLevinger/status/1866913242582257875   CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534   Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf  

On this episode of Brain Driven Brands, Sarah and Nate break down one of the most interesting brand “comebacks” in history. We also create a brand marketing plan for Original Grain (and poke holes in all of Nate’s plans for next year), and discuss why brands shy away from brand marketing…as well as how to dominate with it.   Tweet: https://x.com/SarahLevinger/status/1867255989835059322 CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534   Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf  

Need a simple psychology tactic to test this week? Here’s one that you’re probably already doing…just not on purpose. 😅 This super simple psychology tactic could boost the persuasiveness of your ads by 10.3%, and it’s literally copy and paste.   Source: https://app.sciencesays.com/p/rule-of-three   CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534   Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf  

Sarah sits down with super talented creator and Director of Paid Media Creative Joanna Wallace (she’s the big brain behind the ads at HexClad) to chat about how we should be looking at creative teams, what makes a good team operate at the highest efficiency and who you should look for when trying to build a team that just “get it”.   Guest: Joanna Wallace Twitter: https://x.com/JoWall202 LinkedIn: https://www.linkedin.com/in/joannasloamewallace/   Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf  

Sarah and Nate are back again for another episode of Brain Driven Brands where we break down the concept of a “brand within a brand”, and why thinking about the foundation of your strategy might be the key factor in your growth this year.   CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf  

In a thought-provoking discussion, marketers reflect on the advertising triumphs and blunders of 2024. They emphasize the growing importance of personalized marketing and authenticity. Insightful analysis reveals consumer behaviors expected in 2025, offering valuable strategies for brands to strengthen connections. Listeners gain actionable advice to avoid pitfalls and harness emerging trends to remain competitive in the evolving landscape.

Nate and Scotty dive into the magic of gut-driven marketing, sharing hilarious past experiences. They emphasize the importance of hands-on leadership in e-commerce, highlighting how direct involvement sharpens understanding. The duo discusses the crucial 'North Star' metric for guiding business goals and navigating the complexities of digital advertising. They touch on the synergy between mental clarity and decision-making, while also showcasing how integrating instincts with data leads to impressive strategies and better sales outcomes.

Explore the intriguing world of consumer psychology and how tiny details can drastically impact marketing effectiveness. Discover the surprising power of extreme italics to boost click-through rates and purchase intent. Learn about the necessity of scientific validation in advertising strategies, underscoring the importance of peer-reviewed research. Gain insights into how typography acts as a visual cue, shaping consumer decisions, and the significance of effective ad testing and sharing results for better marketing outcomes.

Dive into a candid conversation where a host faces a real customer, uncovering what drives them to convert! The analysis of clever ad strategies for reclaimed wood watches highlights the power of visuals and consumer feedback. Intriguing discussions explore the complexities of watch advertising, especially when tied to whiskey branding. Humor and insights flow as they dissect the impact of design elements on engagement. It’s a fascinating look at how to connect with consumers through creative marketing strategies!