Brain Driven Brands

Discover how innovative pricing strategies can boost sales by over 21%. The hosts dive into the psychology behind allowing customers to choose their own prices. They discuss linking pricing with philanthropy and how it impacts consumer behavior. Upselling techniques are explored, revealing effective tools to enhance sales. Plus, enjoy light-hearted banter about Black Friday and insights on marketing strategies tailored to customer perceptions. Get ready to rethink your pricing approach!

Founder videos - do they work? Do they not? We’re not sure, but one thing we’re definitely gonna find out is how Barry Hott and Nate feel about the format, how you should psychologically position your founder videos so they hit better, and the one thing you should NEVER do if you’re going to run these types of videos…   Guest: https://x.com/binghott Learn more at: https://www.hottgrowth.com/links   Source:   CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534   Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf  

Shaan Arora, Co-founder and CEO of Alia, drops by to reveal how psychology fuels groundbreaking marketing tools. He discusses the revolutionary Shopify app that gamifies user interaction, turning static pages into vibrant pop-up experiences. Arora shares his inspiring entrepreneurial journey, highlighting the role of storytelling in creating emotional bonds with customers. Plus, learn how psychological strategies like micro opt-ins can significantly boost conversion rates and average order value, making your marketing more engaging and effective!

Discover the secrets of pricing psychology and how it impacts consumer behavior. Learn key insights that can boost sales, especially around discount periods like Black Friday. Explore scientific strategies and psychological triggers that drive purchasing decisions. Master the art of pricing to market your products effectively and attract more customers.

Marketers are urged to shift their focus from who the consumer is to when they engage with brands. The discussion highlights the fluidity of personal identity during major life events and its impact on marketing strategies. Timing emerges as crucial, with insights into how emotional and contextual factors drive purchasing decisions. The hosts explore the evolution of consumer behavior post-COVID-19 and share humorous anecdotes about their podcasting journey, all while emphasizing the need for relevant content aligned with key life milestones.

In this episode of Brain Driven Brands, Sarah roasts Nate’s entire marketing strategy for Original Grain (by request), we discuss why growth marketing is lacking a key element that only brand marketing can solve, and we discuss how to build an entire personality for your brand that will help you bust past the current revenue cap you’re stuck at.   CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf  

How does the election affect consumer sentiment and behavior? Does personality play a role in political purchasing behavior? Which messages should you prioritize during a time of the year where security and anxiety is high? All this and more on today’s episode of Brain Driven Brands!   Guest: https://x.com/BryantJaquez Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf  

Marketers often cling to damaging beliefs about consumer behavior. The importance of emotional connections in purchasing decisions is stressed, pushing for a shift from outdated strategies. Survivorship bias is called out for distorting perceptions, while the idea of raising prices instead of discounting is explored. Emotions are shown to play a crucial role in how choices are made, urging marketers to understand real consumer desires. Ultimately, aligning marketing with consumers' values can enhance engagement and effectiveness.

Dive into the psychology of irresistible offers that captivate consumers! Discover why Red Bull excels in brand strategy and learn essential psychological tactics that hook buyers. The discussion highlights the importance of crafting clear, engaging promotions for events like Black Friday while fostering customer loyalty through unexpected rewards. Innovative marketing strategies that use gamification to actively engage audiences are also explored, making it clear that understanding consumer psychology is key to success.

Guest: Craig Shoemaker Linkedin: https://www.linkedin.com/in/craigshoemaker/ Twitter/ X: https://x.com/craigshoemaker CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534   Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf