Brain Driven Brands

Nate Lagos, a marketing expert managing Original Grain, shares his insights on tackling Black Friday strategies. The discussion delves into the challenges of limited advertising time and the importance of consumer perception during this key sales period. Nate emphasizes innovative tactics like 'Better Than Black Friday' sales, the significance of transparency in advertising, and the balance between scarcity and community in marketing. The conversation ultimately highlights the necessity of integrity to maintain customer trust in an ever-changing market.

On today’s episode, we reveal the one psychology tactic that could completely change your BFCM results, Nat talks about what you should be testing if your product has an AOV above $50, and producer Scotty explains how Zappos/Amazon is responsible for messing up the consumer perspective…   Source: https://tips.ariyh.com/p/dont-give-free-shipping-give-coupons   CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534   Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf  

I seriously thought all brands knew this one! In this episode, Sarah breaks down the one emoji you should be using within your ads to boost engagement by up to 24%...   SOURCE: https://tips.ariyh.com/p/how-to-use-emojis-effectively   Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf  

In this episode, Sarah walks through 10 of the best (and little-known) psychological heuristics (or mental shortcuts) you can use to “hack” the human mind so you can resonate deeper with your customers and grow your brand.   Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf  

Discover why emotional appeal should take center stage in advertising over traditional angles. The discussion reveals how the iOS 14 update pushed brands to focus on emotional engagement. Delve into the power of esteem and nurturance as key emotional drivers that influence consumer behavior. Learn how feelings of freedom and empowerment can transform connections in marketing. The conversation also introduces a useful NLP report tool to decode customer emotions, ultimately leading to more effective ads.

How KFC was trying to sell more french fries and looked at 90 different possibilities and narrowed it down to 5 mental heuristics to drive french fry sales. Find out how you can use the same playbook to grow your sales!  Source: https://x.com/SarahLevinger/status/1671183444863250436   Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Nate Lagos, co-founder of Original Grain, shares his insights on pricing strategies that not only attract customers but also differentiate his brand in the market. He dives into the psychology behind charm pricing, revealing why prices ending in '7' or '9' can influence consumer behavior. Nate discusses the effectiveness of dollar vs. percentage discounts and the importance of testing various price points to optimize sales. His fresh perspective on strategic pricing uncovers how brands can unlock growth by experimenting rather than imitating competitors.

In this episode, Nate and Sarah break down why you should stop iterating static ads and focus on testing your messaging instead. We’ll chat about why agencies are worried, the magic of identity-focused messaging, and the real difference between grabbing attention vs. capturing intention.   Tweet Source: https://x.com/codyplof/status/1824879975323070783   CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534   Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Sarah and Nate are back for another week of Brain Driven Brands with a cautionary tale about a brand that took their customer’s feedback, implemented it, and ended up going under because of it.   Tweet:https://x.com/SarahLevinger/status/1800231848494153811 Guest: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534   Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf  

Nate Lagos, VP of Marketing and multichannel marketing guru, shares his insights on balancing e-commerce success with personal life. He dives into unique marketing strategies that can boost revenue by 13.5%, emphasizing the power of direct mail in enhancing customer engagement. Using real-world case studies, Nate discusses how brands often misstep with direct mail, and how thoughtful design and storytelling can elevate their impact. He also examines consumer behavior, particularly among millennials, and reveals the psychological tactics behind effective marketing.