Brain Driven Brands

How does the election affect consumer sentiment and behavior? Does personality play a role in political purchasing behavior? Which messages should you prioritize during a time of the year where security and anxiety is high? All this and more on today’s episode of Brain Driven Brands!   Guest: https://x.com/BryantJaquez Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf  

Marketers often cling to damaging beliefs about consumer behavior. The importance of emotional connections in purchasing decisions is stressed, pushing for a shift from outdated strategies. Survivorship bias is called out for distorting perceptions, while the idea of raising prices instead of discounting is explored. Emotions are shown to play a crucial role in how choices are made, urging marketers to understand real consumer desires. Ultimately, aligning marketing with consumers' values can enhance engagement and effectiveness.

Dive into the psychology of irresistible offers that captivate consumers! Discover why Red Bull excels in brand strategy and learn essential psychological tactics that hook buyers. The discussion highlights the importance of crafting clear, engaging promotions for events like Black Friday while fostering customer loyalty through unexpected rewards. Innovative marketing strategies that use gamification to actively engage audiences are also explored, making it clear that understanding consumer psychology is key to success.

Guest: Craig Shoemaker Linkedin: https://www.linkedin.com/in/craigshoemaker/ Twitter/ X: https://x.com/craigshoemaker CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534   Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf  

Nate Lagos, a marketing expert managing Original Grain, shares his insights on tackling Black Friday strategies. The discussion delves into the challenges of limited advertising time and the importance of consumer perception during this key sales period. Nate emphasizes innovative tactics like 'Better Than Black Friday' sales, the significance of transparency in advertising, and the balance between scarcity and community in marketing. The conversation ultimately highlights the necessity of integrity to maintain customer trust in an ever-changing market.

On today’s episode, we reveal the one psychology tactic that could completely change your BFCM results, Nat talks about what you should be testing if your product has an AOV above $50, and producer Scotty explains how Zappos/Amazon is responsible for messing up the consumer perspective…   Source: https://tips.ariyh.com/p/dont-give-free-shipping-give-coupons   CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534   Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf  

I seriously thought all brands knew this one! In this episode, Sarah breaks down the one emoji you should be using within your ads to boost engagement by up to 24%...   SOURCE: https://tips.ariyh.com/p/how-to-use-emojis-effectively   Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf  

In this episode, Sarah walks through 10 of the best (and little-known) psychological heuristics (or mental shortcuts) you can use to “hack” the human mind so you can resonate deeper with your customers and grow your brand.   Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf  

Discover why emotional appeal should take center stage in advertising over traditional angles. The discussion reveals how the iOS 14 update pushed brands to focus on emotional engagement. Delve into the power of esteem and nurturance as key emotional drivers that influence consumer behavior. Learn how feelings of freedom and empowerment can transform connections in marketing. The conversation also introduces a useful NLP report tool to decode customer emotions, ultimately leading to more effective ads.

How KFC was trying to sell more french fries and looked at 90 different possibilities and narrowed it down to 5 mental heuristics to drive french fry sales. Find out how you can use the same playbook to grow your sales!  Source: https://x.com/SarahLevinger/status/1671183444863250436   Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf