Brain Driven Brands Gut Driven Brands! Nate & Producer Scotty Take Over!
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Dec 3, 2024 Nate and Scotty dive into the magic of gut-driven marketing, sharing hilarious past experiences. They emphasize the importance of hands-on leadership in e-commerce, highlighting how direct involvement sharpens understanding. The duo discusses the crucial 'North Star' metric for guiding business goals and navigating the complexities of digital advertising. They touch on the synergy between mental clarity and decision-making, while also showcasing how integrating instincts with data leads to impressive strategies and better sales outcomes.
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Stay Close to the Ground Floor
- Stay close to the ground floor of your work and don't be afraid to keep your hands dirty.
- CMOs of e-commerce brands under $250M should be in their ad accounts, Klaviyo, and Shopify weekly.
One North Star Metric
- Connect daily tasks to one North Star metric.
- Don't try to optimize for revenue and a specific efficiency metric at once.
Shifting to Contribution Margin
- Nate's company shifted from revenue and MER goals to a contribution margin goal.
- Despite a worse MER, they tripled company size and improved their bottom line.