Brain Driven Brands

Most brands hit a revenue ceiling at some point in their journey, but it doesn’t have to be that way! There’s an easier way to break past the growth ceiling and get back to scaling…and it starts with understanding just one simple thing: how humans work.   STUDY SOURCE: https://tips.ariyh.com/p/reduce-churn-with-loyalty-rewards   Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf  

Do social comments help or hinder your ad performance? Do negative comments hurt? Should we be deleting negative comments off our ads? Sarah asks guest Nate Lagos his opinion on this and his answer might surprise you…   We also cover:   What the “Bandwagon” effect is and why it’s so important when it comes to social proof in marketing your brand. The difference between social proof, comments on social media, and reviews and why you need to know the difference. Why any kind of engagement better than just positive engagement…   Also, Nate does a true confession… Tweet/X link: Taylor Holiday https://x.com/TaylorHoliday/status/1810561219323121882   Guest: Nate Lagos  Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf  

Which ad type has the ability to increase CVR and drop price sensitivity by up to 80%?   In this episode of Brain Driven brands, Sarah Levinger and Nate Lagos chat about the power of using one specific ad type to help boost sales and reduce price sensitivity with your audience.   We also cover: Why Original Grain’s UGC flopped (and why you should maybe lean away from UGC). Costly signaling, what it is, and why it’s critical for your brand to know. The best hot take on the internet right now…cheap content gets cheap attention!    STUDY SOURCE: https://tips.ariyh.com/p/when-to-use-video   Guest: Nate Lagos  Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534   Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

Sarah and Nate break down one of the weirdest ways to boost CVR and sales…just by adding one tiny element to your CTA buttons. Nate also breaks down some of the micro tests he’s run for Original Grain and how you can reframe your offer so your customers are more likely to buy.   STUDY SOURCE: https://tips.ariyh.com/p/how-many-ctas   Guest: Nate Lagos  Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534   Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf  

The podcast delves into why the AIDA framework is outdated and unappealing to modern consumers. It showcases how storytelling, particularly through relatable characters, can draw in audiences effectively. A humorous influencer video highlights the power of creativity in product promotion. The discussion emphasizes the limitations of traditional advertising approaches and advocates for innovative narratives that engage and resonate emotionally with viewers, transforming mundane ads into captivating experiences.

Our stores are always open. The numbers are there to look at 24/7. E-commerce never sleeps…which might not be a good thing. In this episode, Sarah and Nate talk about a specific Q4 that was the catalyst for some heavy mental health issues and how the industry as a whole needs to talk more about what’s happening (mentally) with the operators. We dive deep into some tactical things any operator can do to protect their mental health while working in an industry that never sleeps. Learn more at: https://www.sarahlevinger.co   Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg Guest: Nate Lagos Twitter/X: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Podcast Tactical & Practical https://podcasts.apple.com/au/podcast/tactical-practical/id1752915534 Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf  

Can ads be engaging instead of irritating? Discover the magic number for ad frequency that keeps viewers happy. Dive into the influence of familiarity bias on consumer trust and purchasing. Explore a grassroots marketing success story that highlights organic promotion strategies. Learn how cultural awareness enhances brand marketing, emphasizing the need for authenticity in social media engagement.