Brain Driven Brands Did This Guy Really Invent a Psychology-Based Popup?? (Feat: Shaan Arora)
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Nov 12, 2024 Shaan Arora, Co-founder and CEO of Alia, drops by to reveal how psychology fuels groundbreaking marketing tools. He discusses the revolutionary Shopify app that gamifies user interaction, turning static pages into vibrant pop-up experiences. Arora shares his inspiring entrepreneurial journey, highlighting the role of storytelling in creating emotional bonds with customers. Plus, learn how psychological strategies like micro opt-ins can significantly boost conversion rates and average order value, making your marketing more engaging and effective!
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Mom's Story
- Shaan's mother sold Indian clothes successfully in person but struggled online.
- Shaan realized the online store lacked the personal connection key to her in-person sales.
Psychological Value of Stories
Sharing brand stories builds emotional connections with customers, increasing their purchase justification. This psychological value upfront is crucial for brand growth and conversion rates.
Leveraging Confirmation Bias
Start with a small ask (e.g., email for a discount). Then, leverage confirmation bias by offering a larger discount for completing a brand nurture sequence.