Shaan Arora

Shaan Arora, Co-founder and CEO of Alia, drops by to reveal how psychology fuels groundbreaking marketing tools. He discusses the revolutionary Shopify app that gamifies user interaction, turning static pages into vibrant pop-up experiences. Arora shares his inspiring entrepreneurial journey, highlighting the role of storytelling in creating emotional bonds with customers. Plus, learn how psychological strategies like micro opt-ins can significantly boost conversion rates and average order value, making your marketing more engaging and effective!