Brain Driven Brands Marketers - Don’t Think About WHO, Think About WHEN
9 snips
Nov 5, 2024 Marketers are urged to shift their focus from who the consumer is to when they engage with brands. The discussion highlights the fluidity of personal identity during major life events and its impact on marketing strategies. Timing emerges as crucial, with insights into how emotional and contextual factors drive purchasing decisions. The hosts explore the evolution of consumer behavior post-COVID-19 and share humorous anecdotes about their podcasting journey, all while emphasizing the need for relevant content aligned with key life milestones.
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Focus on When
- Shift marketing focus from "who" to "when".
- Consider the context of customer needs.
Tylenol and Nurturing
- A woman associated Tylenol with a birthday cake, symbolizing nurturing.
- She chose it for family but not herself.
Male Purchasing Habits
- Men rarely buy things for themselves.
- Purchases often mark milestones or self-rewards.