The Power of Timing in Marketing

This chapter emphasizes the critical role of timing in marketing strategies, illustrating that understanding when consumers are likely to make purchases can be more significant than knowing who they are. It discusses frameworks for analyzing subconscious consumer behavior and highlights how emotional and contextual factors influence buying habits, particularly during significant life moments. The conversation underscores the evolution of consumer preferences, especially post-COVID-19, advocating for marketers to focus on creating relevant content aligned with key milestones and seasonal events.