Brain Driven Brands How to Teach Your Team to Activate the Buyer’s Brain: (Feat. Dr. Trautmann)
Feb 25, 2025
Dr. Thomas Trautmann, an international neuroscience and behavioral expert, discusses how understanding the primal brain can transform marketing. He reveals why teams often say 'yes' yet mean 'no' and shares a game-changing tactic to boost sales success significantly. The conversation emphasizes the importance of empathy in understanding customer motivations and the impact of tribalism on marketing strategies. Dr. Trautmann also highlights the effectiveness of 'you language' in engaging buyers and aligning with their subconscious needs.
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7-Second Rule
- Craft marketing messages as if speaking to a two-year-old in seven seconds.
- This helps target the primal, decision-making part of the brain.
Focus on Gain
- The primal brain, responsible for decisions, prioritizes personal gain.
- Present your offerings as a gain for the customer, not just features.
Beyond Discounts
- Discounts address a desire for good deals but don't remove subconscious frustrations.
- Identify and address those underlying frustrations to increase sales effectiveness.