Dr. Thomas Trautmann

Dr. Thomas Trautmann, an international neuroscience and behavioral expert, discusses how understanding the primal brain can transform marketing. He reveals why teams often say 'yes' yet mean 'no' and shares a game-changing tactic to boost sales success significantly. The conversation emphasizes the importance of empathy in understanding customer motivations and the impact of tribalism on marketing strategies. Dr. Trautmann also highlights the effectiveness of 'you language' in engaging buyers and aligning with their subconscious needs.