Brain Driven Brands

Discover the secrets of pricing psychology and how it impacts consumer behavior. Learn key insights that can boost sales, especially around discount periods like Black Friday. Explore scientific strategies and psychological triggers that drive purchasing decisions. Master the art of pricing to market your products effectively and attract more customers.

Marketers are urged to shift their focus from who the consumer is to when they engage with brands. The discussion highlights the fluidity of personal identity during major life events and its impact on marketing strategies. Timing emerges as crucial, with insights into how emotional and contextual factors drive purchasing decisions. The hosts explore the evolution of consumer behavior post-COVID-19 and share humorous anecdotes about their podcasting journey, all while emphasizing the need for relevant content aligned with key life milestones.

In this episode of Brain Driven Brands, Sarah roasts Nate’s entire marketing strategy for Original Grain (by request), we discuss why growth marketing is lacking a key element that only brand marketing can solve, and we discuss how to build an entire personality for your brand that will help you bust past the current revenue cap you’re stuck at.   CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf  

How does the election affect consumer sentiment and behavior? Does personality play a role in political purchasing behavior? Which messages should you prioritize during a time of the year where security and anxiety is high? All this and more on today’s episode of Brain Driven Brands!   Guest: https://x.com/BryantJaquez Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf  

Marketers often cling to damaging beliefs about consumer behavior. The importance of emotional connections in purchasing decisions is stressed, pushing for a shift from outdated strategies. Survivorship bias is called out for distorting perceptions, while the idea of raising prices instead of discounting is explored. Emotions are shown to play a crucial role in how choices are made, urging marketers to understand real consumer desires. Ultimately, aligning marketing with consumers' values can enhance engagement and effectiveness.

Dive into the psychology of irresistible offers that captivate consumers! Discover why Red Bull excels in brand strategy and learn essential psychological tactics that hook buyers. The discussion highlights the importance of crafting clear, engaging promotions for events like Black Friday while fostering customer loyalty through unexpected rewards. Innovative marketing strategies that use gamification to actively engage audiences are also explored, making it clear that understanding consumer psychology is key to success.

Guest: Craig Shoemaker Linkedin: https://www.linkedin.com/in/craigshoemaker/ Twitter/ X: https://x.com/craigshoemaker CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534   Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf  

Nate Lagos, a marketing expert managing Original Grain, shares his insights on tackling Black Friday strategies. The discussion delves into the challenges of limited advertising time and the importance of consumer perception during this key sales period. Nate emphasizes innovative tactics like 'Better Than Black Friday' sales, the significance of transparency in advertising, and the balance between scarcity and community in marketing. The conversation ultimately highlights the necessity of integrity to maintain customer trust in an ever-changing market.

On today’s episode, we reveal the one psychology tactic that could completely change your BFCM results, Nat talks about what you should be testing if your product has an AOV above $50, and producer Scotty explains how Zappos/Amazon is responsible for messing up the consumer perspective…   Source: https://tips.ariyh.com/p/dont-give-free-shipping-give-coupons   CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534   Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf  

I seriously thought all brands knew this one! In this episode, Sarah breaks down the one emoji you should be using within your ads to boost engagement by up to 24%...   SOURCE: https://tips.ariyh.com/p/how-to-use-emojis-effectively   Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf