Brain Driven Brands

Need a simple psychology tactic to test this week? Here’s one that you’re probably already doing…just not on purpose. 😅 This super simple psychology tactic could boost the persuasiveness of your ads by 10.3%, and it’s literally copy and paste.   Source: https://app.sciencesays.com/p/rule-of-three   CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534   Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf  

Sarah sits down with super talented creator and Director of Paid Media Creative Joanna Wallace (she’s the big brain behind the ads at HexClad) to chat about how we should be looking at creative teams, what makes a good team operate at the highest efficiency and who you should look for when trying to build a team that just “get it”.   Guest: Joanna Wallace Twitter: https://x.com/JoWall202 LinkedIn: https://www.linkedin.com/in/joannasloamewallace/   Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf  

Sarah and Nate are back again for another episode of Brain Driven Brands where we break down the concept of a “brand within a brand”, and why thinking about the foundation of your strategy might be the key factor in your growth this year.   CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534 Learn more at: https://www.tetherinsights.io/ Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf  

In a thought-provoking discussion, marketers reflect on the advertising triumphs and blunders of 2024. They emphasize the growing importance of personalized marketing and authenticity. Insightful analysis reveals consumer behaviors expected in 2025, offering valuable strategies for brands to strengthen connections. Listeners gain actionable advice to avoid pitfalls and harness emerging trends to remain competitive in the evolving landscape.

Nate and Scotty dive into the magic of gut-driven marketing, sharing hilarious past experiences. They emphasize the importance of hands-on leadership in e-commerce, highlighting how direct involvement sharpens understanding. The duo discusses the crucial 'North Star' metric for guiding business goals and navigating the complexities of digital advertising. They touch on the synergy between mental clarity and decision-making, while also showcasing how integrating instincts with data leads to impressive strategies and better sales outcomes.

Explore the intriguing world of consumer psychology and how tiny details can drastically impact marketing effectiveness. Discover the surprising power of extreme italics to boost click-through rates and purchase intent. Learn about the necessity of scientific validation in advertising strategies, underscoring the importance of peer-reviewed research. Gain insights into how typography acts as a visual cue, shaping consumer decisions, and the significance of effective ad testing and sharing results for better marketing outcomes.

Dive into a candid conversation where a host faces a real customer, uncovering what drives them to convert! The analysis of clever ad strategies for reclaimed wood watches highlights the power of visuals and consumer feedback. Intriguing discussions explore the complexities of watch advertising, especially when tied to whiskey branding. Humor and insights flow as they dissect the impact of design elements on engagement. It’s a fascinating look at how to connect with consumers through creative marketing strategies!

Discover how innovative pricing strategies can boost sales by over 21%. The hosts dive into the psychology behind allowing customers to choose their own prices. They discuss linking pricing with philanthropy and how it impacts consumer behavior. Upselling techniques are explored, revealing effective tools to enhance sales. Plus, enjoy light-hearted banter about Black Friday and insights on marketing strategies tailored to customer perceptions. Get ready to rethink your pricing approach!

Founder videos - do they work? Do they not? We’re not sure, but one thing we’re definitely gonna find out is how Barry Hott and Nate feel about the format, how you should psychologically position your founder videos so they hit better, and the one thing you should NEVER do if you’re going to run these types of videos…   Guest: https://x.com/binghott Learn more at: https://www.hottgrowth.com/links   Source:   CoHost: Nate Lagos Twitter: https://x.com/natelagos LinkedIn: https://www.linkedin.com/in/natelagos/ Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534   Learn more at: https://www.sarahlevinger.co Twitter: https://x.com/SarahLevinger Linkedin: https://www.linkedin.com/in/sarahlevinger/ Instagram: https://www.instagram.com/sarah.levinger/ Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg   Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf  

Shaan Arora, Co-founder and CEO of Alia, drops by to reveal how psychology fuels groundbreaking marketing tools. He discusses the revolutionary Shopify app that gamifies user interaction, turning static pages into vibrant pop-up experiences. Arora shares his inspiring entrepreneurial journey, highlighting the role of storytelling in creating emotional bonds with customers. Plus, learn how psychological strategies like micro opt-ins can significantly boost conversion rates and average order value, making your marketing more engaging and effective!