Brain Driven Brands

The Tattoo Test: Can Nate Build a Brand Worth Bleeding For?

Apr 3, 2025
In a playful and intense brand-building challenge, cohost Nate faces the Tattoo Test, where he must prove his brand's dedication potential. They explore how creating customer rituals can deepen engagement and discuss crafting a memorable tagline that signifies brand identity. The hosts humorously measure brand loyalty by questioning how far consumers would go for their favorite brands. A rapid-fire game categorizes brands as ‘tattoo’ or ‘trash,’ revealing insights into meaningful branding in today’s market.
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1
Intro
00:00 • 3min
2
Creating Brand-Connecting Rituals for Customer Engagement
02:53 • 2min
3
Crafting a Timeless Tagline
04:53 • 4min
4
The Tattoo Test: Measuring Brand Loyalty
09:04 • 4min
5
Tattoo or Trash: A Rapid Assessment of Brand Culture
12:55 • 5min