In this episode, we’re putting cohost Nate on trial—brand trial, that is. Sarah, Nate, and Tether Insight’s new AI research intern, DEX play The Tattoo Test, a brutal brand-building game show where each level challenges Nate to prove his brand is worthy of obsession, devotion... and maybe even a little ink.

Guided by Sarah and judged (mercilessly) by Dex—our British, sarcasm-laced AI intern—Nate must face:

• Level 1: Pick a fight (a real one)

• Level 2: Design a ritual, not a funnel

• Level 3: Write a tattoo-worthy tagline

• Level 4: Turn product into identity

• Level 5: Face the final boss: Would anyone actually tattoo this brand?

It’s fast. It’s fun. It’s uncomfortably honest. And it just might help you build the kind of brand that commands cult-leader status.

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/ 

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf