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The Tattoo Test: Can Nate Build a Brand Worth Bleeding For?

Brain Driven Brands

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The Tattoo Test: Measuring Brand Loyalty

This chapter humorously examines brand loyalty through the 'tattoo test,' questioning how far consumers would go to show attachment to brands like Original Grain. It also evaluates the brand's identity and logo, suggesting a need for a redesign to better align with current market trends.

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