On this episode of Brain Driven Brands, Sarah and Nate do a workshop for a brand who put a call out for help on Twitter…with some surprising results. We break down the number one reason why most brands will fail in the next 2-3 years (hint, it’s not because you’re prices are too high…it’s actually the exact opposite), and dive deep into perception theory to help this brand go from super stuck to scaling high.

CoHost: Nate Lagos

Twitter: https://x.com/natelagos

LinkedIn: https://www.linkedin.com/in/natelagos/

Tactical and Practical Podcast: https://podcasts.apple.com/us/podcast/tactical-practical/id1752915534

Learn more at: https://www.tetherinsights.io/

Twitter: https://x.com/SarahLevinger

Linkedin: https://www.linkedin.com/in/sarahlevinger/

Instagram: https://www.instagram.com/sarah.levinger/

Watch me on YouTube: https://www.youtube.com/channel/UCKwfjt_7PU5N_2fTfHemXXg

Thanks to Cytrus for the theme song, “Sky High” You can follow and find them on Spotify:https://open.spotify.com/track/1oKGDsxjRdQlf2xHLZsiSJ?si=8fbd275dbbb54cbf

People Are Not Price Sensitive. They Are Perception Sensitive.