The GTMnow Podcast
GTMnow
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
Episodes
Mentioned books
Jul 30, 2019 • 46min
68. How to Go to Market with an Enterprise Solution w/ Ed Calnan
This week on the Sales Hacker podcast, we speak with Ed Calnan, co-Founder and CEO of Seismic. Ed has taken the business from $0 to $100 million. Today he’s discussing how to go to market with an enterprise solution. With a background in sales leadership that extends beyond 20 years, he knows a thing or two about growing a company.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Jul 26, 2019 • 7min
Friday Fundamentals: EP 34: How to Scale While Course Correcting
Get passed the finish line while course correcting at the same time. You may have to make some hard decisions along the way, but it'll be worth the ROI.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Jul 23, 2019 • 47min
67. How Data and Metrics Fuel Revenue and Company Growth w/ David Zwerin
This week on the Sales Hacker podcast, we speak with David Zwerin, Head of Field Operations at TripActions. We’ll walk through why sales ops are important to any organization, how data and metrics are driving growth (and how to manage those rapid changes), and we’ll take a special deep-dive into how a data-driven approach can be made accessible to any style of manager. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Jul 19, 2019 • 22min
Friday Fundamentals: EP 33: Why Direct Mail Improves Conversion Rates Through Your Sales Cycle (Part 2)
In this discussion with Chris Rudigrop, Co-founder and CEO of Sendoso, listeners dive into the transformative power of direct mail in sales. They explore how physical gifts enhance customer engagement and drive conversion rates. Topics include quirky product trends like socks and edible treats, alongside innovative direct mail strategies that spark interest. The conversation also addresses the vital role of C-level executives in understanding customer experiences and leveraging thoughtful gifting to build lasting client relationships.
Jul 16, 2019 • 34min
66. Why Direct Mail Improves Conversion Rates Through Your Sales Cycle w/ Kris Rudeegraap
Chris Rudeegraap, CEO and co-founder of Sendoso, discusses the innovative use of direct mail to enhance conversion rates in the sales cycle. He shares the inspiring journey of transforming a simple hackathon idea into a successful sending platform. The conversation covers maximizing ROI through personalized direct mail, the evolution of marketing and sales technologies, and the resurgence of cold calling. Rudeegraap emphasizes the importance of mentorship and creative engagement strategies for early-stage companies to thrive.
Jul 12, 2019 • 6min
Friday Fundamentals: EP 32: 3 Steps to Scaling a CS Organization
On today's episode, Kim chats about scaling a customer success organization when you're in a hyper growth mindset! Here's a tip... organizationally, try and get on the same page on what success looks like. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Jul 9, 2019 • 49min
65. How to Render Long-Term Success in The Workforce w/ Kim Rose
This week on the Sales Hacker podcast, we speak with Kim Rose, VP of Customer Success at Buildium. Kim is a successful executive who spent 8 years out of the workforce. How’d she do it? She’s walking us through how to render long-term success in the workforce and add customer value in your career.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Jul 5, 2019 • 16min
Friday Fundamentals: EP 31: Building a Buyer Centric Funnel
Let's do an exercise. Get out a piece of paper and draw your sales funnel. What gaps do you notice? We're chatting about gaps in the sales funnel, how to identify them and asses your funnel from your buyers perspective! The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Jul 2, 2019 • 49min
64. How to Evaluate a SaaS Company and Align Your Sales Funnels w/ David Skok
This week on the Sales Hacker podcast, we speak with David Skok. He is one of the pioneers of SaaS. He is a serial entrepreneur and started his first business in 1977. Three of the four businesses that he was involved with went on to IPO. He is an early investor in HubSpot and Zendesk, leading the way to the development and language of SaaS. He's on the pod today chatting about aligning your SaaS company for success. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Jun 28, 2019 • 6min
Friday Fundamentals: EP 30: Tips For Managing a Board
How do you deal with a board? Board members want to help your company. It's time we stop thinking of a board meeting as just an event. Instead, think of a board meeting an opportunity to grow and network as a company.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
