Friday Fundamentals: EP 33: Why Direct Mail Improves Conversion Rates Through Your Sales Cycle (Part 2)

In this discussion with Chris Rudigrop, Co-founder and CEO of Sendoso, listeners dive into the transformative power of direct mail in sales. They explore how physical gifts enhance customer engagement and drive conversion rates. Topics include quirky product trends like socks and edible treats, alongside innovative direct mail strategies that spark interest. The conversation also addresses the vital role of C-level executives in understanding customer experiences and leveraging thoughtful gifting to build lasting client relationships.