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Friday Fundamentals: EP 33: Why Direct Mail Improves Conversion Rates Through Your Sales Cycle (Part 2)

The GTMnow Podcast

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Customer Connection and Strategic Engagement

This chapter focuses on the crucial role of C-level executives in staying connected with customer experiences to inform product development and strategic decisions. It explores effective strategies for engaging with clients, promoting personal branding on social media, and the balance between consultative selling and maintaining engaging conversations. Additionally, the chapter discusses the impactful use of direct mail within the sales cycle and the importance of follow-up and targeting in enhancing overall conversion rates.

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