The GTMnow Podcast
GTMnow
The GTMnow Podcast interviews well-known tech executive, VC, and founders - the expert operators in the trenches who have ‘been there, done that’ to build some of the fastest-growing software companies. Every week, a guest joins Sophie Buonassisi to dissect their stories, revealing expert insights around what worked, what didn’t, and how things actually went down.This podcast is produced by GTMnow, the media brand of GTMfund - sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350 of the best go-to-market executives. GTMfund is an early-stage VC fund focused on investing in the most exciting, up-and-coming B2B SaaS companies across the world. The LP network consists of VP and C-level Sales, Marketing, and Customer Success leaders from companies like DocuSign, Salesforce, LinkedIn, Snowflake, Okta, Zoom, and many more.Visit gtmnow.com for more details and to sign up for our newsletter and other content resources.
Episodes
Mentioned books
Jun 25, 2019 • 51min
63. How to Translate Big Company Lessons to Small Company Lessons w/ Ben Wright
This week on the Sales Hacker podcast, we speak with Ben Wright, Chief Revenue Officer at EAT Club. He’s been around the block. He’s on the podcast chatting about moving from a big company like Yahoo! to a small company like EAT Club. How did he transition from a large to small company?The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Jun 21, 2019 • 10min
Friday Fundamentals: EP 29: Why Sales People Fail
Why do sales people fail? Almost 80% of sales people aren't committed to their job. Becoming committed is the first step. Although it's time consuming, it'll make you a more successful salesperson!The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Jun 18, 2019 • 45min
62. How to Create, Manage and Incentivize Teams w/ Kathleen Roberge
This week on the Sales Hacker podcast, we speak with Kathleen Roberge, Chief Revenue Officer (CRO) at Rocketrip. She’s great at managing people and incentivizing teams. She’s so good, she gets results! She’ll also share her secrets on how to be a rockstar CRO.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Jun 14, 2019 • 8min
Friday Fundamentals: EP 28: 3 Ways to Evaluate Job Opportunity
On today's episode of Friday Fundamentals, we're chatting about how to evaluate a job opportunity. Number one tip? The job description doesn't give the full picture of what the job entails. So, do your research, search for someone who has been in the role before and... ask questions!The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Jun 11, 2019 • 48min
61. How Edvo Seeks to Change The Job Hunt Narrative w/ Shireen Jaffer
This week on the Sales Hacker podcast, we speak with Shireen Jaffer, CEO at Edvo. Edvo helps people get the best jobs AND finds jobs they may need in the future. She explains how nightmarish the job process used to be and how Edvo strives to change the job search narrative.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Jun 7, 2019 • 5min
Friday Fundamentals: EP 27: Top Strategies for a Modern Seller
The world of sales has evolved in the past ten years. On Today's episode of Friday Fundamentals, we're chatting about how and why sales has evolved and how sellers can adapt to constant change. Stand out from all the noise. The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
Jun 4, 2019 • 51min
60. How to Effectively Give and Receive Constructive Feedback w/ Alyssa Merwin
This week on the Sales Hacker podcast, we speak with Alyssa Merwin. She leads LinkedIn Sales Navigator in North America. She joined the podcast today to discuss the power of customer impact and how her journey to LinkedIn allowed her to break norms, show her vulnerabilities and become a leader in hiring.The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
May 31, 2019 • 5min
Friday Fundamentals: EP 26: How to Be an Order Taker vs. How to Be a Seller
On today's episode of Friday Fundamentals, we're chatting about how to be an order taker vs. how to be a seller. Why do people fall into these two categories? It's easier to be an order taker than a seller. How can you become more of a seller? We'll fill you in!The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
May 28, 2019 • 43min
59. How to Focus on the “How” vs. “Why” of Your Product with Scott Armour
This week on the Sales Hacker podcast, we speak with Scott Armour. Scott is the Chief Revenue Officer at Nextiva. After 16 years at IBM, Scott has learned a thing or two about assessing marketing strategy and how to assess how effective your product is. Listen in to today’s episode for bite-size takeaways that you can implement with your business!The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
May 24, 2019 • 5min
Friday Fundamentals: EP 25: How to Improve Your Engagement and Conversion on LinkedIn
Today on Friday Fundamentals, we're discussing how to convert more leads on LinkedIn and improve engagement at the same time. First up? In your summary section, talk about the impact you've had on companies and industries! The GTMnow Podcast The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.Visit gtmnow.com for more episodes and other interesting content.
