The GTMnow Podcast 66. Why Direct Mail Improves Conversion Rates Through Your Sales Cycle w/ Kris Rudeegraap
Jul 16, 2019
Chris Rudeegraap, CEO and co-founder of Sendoso, discusses the innovative use of direct mail to enhance conversion rates in the sales cycle. He shares the inspiring journey of transforming a simple hackathon idea into a successful sending platform. The conversation covers maximizing ROI through personalized direct mail, the evolution of marketing and sales technologies, and the resurgence of cold calling. Rudeegraap emphasizes the importance of mentorship and creative engagement strategies for early-stage companies to thrive.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 3min
From Hackathon to Sendoza: The Birth of a Sending Platform
03:28 • 4min
Maximizing ROI with Direct Mail
07:34 • 11min
Navigating Sales & Marketing Evolution
18:17 • 6min
Innovating Direct Mail for Global Growth
24:01 • 6min
The Revival of Direct Mail and Cold Calling in Sales Strategies
29:31 • 4min