The Sweaty Startup

Doing the things that don't scale well. In this episode I tell more of our story and how sidewalk chalk, of all things, gave us the momentum to build a healthy business.

Real estate is the end goal. In this episode we talk about how to approach it.

Some common themes on the podcast and a reminder from what we've talked about so far.

Here is my shot at a motivational speech?

I'm not claiming a recession is coming. I just think you an do a few things that will make your business stronger all around.

Likes and follows aren't as valuable as you think they are.

I'm sure you've heard of the "blue ocean strategy". It was coined by W. Chan Kim in his book of the same name and expanded in the more recent book "blue ocean shift". The concept makes a lot of sense on the surface. A red ocean is an overcrowded market with cutthroat competition. The books main premise is that there is a third area to compete beyond price and value - finding a new untapped market through innovation. The blue ocean is a market without competition. Instead of competing head to head with other companies you find a new untapped market and take it all for yourself. You innovate and add value in a totally new way to create a league of your own. You create a new market through creative disruption. Overcome old technology to gain a huge competitive advantage. This episode is a critique of this concept.

What do you do when employees constantly ask you for help? The way you handle these situations makes all the difference.

What do you look for in a hire? How do you interview? Are you hiring based on experience or soft skills?

Hiring is tough. Job boards aren't enough. In this episode we talk about guerrilla marketing and why you should devote just as much energy to recruiting as you do your marketing strategy. We go over identifying your ideal job candidate and some strategies to find off market talent and get creative with your recruiting.