The Sweaty Startup

#6 Market like a guerrilla

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Dec 13, 2018
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ADVICE

Be Likeable

  • Be likeable and build trust to gain a huge advantage in business.
  • Show genuine interest in others, but avoid being creepy.
ANECDOTE

Personalized Cold Email

  • Nick Huber only responded to one cold email because it mentioned his personal interests.
  • Researching potential clients can make you stand out and earn their attention.
ADVICE

Guerrilla Marketing

  • In the early stages of your business, focus on direct, on-the-ground marketing efforts.
  • Identify your target market's location and engage with them creatively.
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