#6 Market like a guerrilla
The Sweaty Startup
00:00
Introduction
People do business with people that they like, ok? So many people forget that there is a person and an emotional aspect of business. If you're likable and you can earn trust, you can have a huge advantage. One email got me on the phone for 15 minutes. Only one person who has ever sent me a cold email to sell me something took the time to find out something about me.
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