Focus on the People Not in the Wheelhouse

On the last episode where we talked about the 80 20 rule and finding your wheel house, i'm real excited to answer this. A great question. Thank you so much for sending so it's a three part question. Number one, wouldn't it increase the risk, the concentration risk? If 20 % of your customers are generating 80 % your profit, how can you avoid this? Number two, if 80% of your customers have the potential to provide even bigger profit in the future, isn't it just fine to focus on them as well? And finally, is it true sometimes that a more general offering can provide an edge for the company?