The Sweaty Startup

It seams as if the big dogs are trying to take a bite out of local markets. Is it a real risk and how can we protect ourselves?

Set up a shell company and start testing the market. Launch later when the timing is right!

This would be a heck of a challenge but with the right execution it can be done!

Doing the things that don't scale well. In this episode I tell more of our story and how sidewalk chalk, of all things, gave us the momentum to build a healthy business.

Real estate is the end goal. In this episode we talk about how to approach it.

Some common themes on the podcast and a reminder from what we've talked about so far.

Here is my shot at a motivational speech?

I'm not claiming a recession is coming. I just think you an do a few things that will make your business stronger all around.

Likes and follows aren't as valuable as you think they are.

I'm sure you've heard of the "blue ocean strategy". It was coined by W. Chan Kim in his book of the same name and expanded in the more recent book "blue ocean shift". The concept makes a lot of sense on the surface. A red ocean is an overcrowded market with cutthroat competition. The books main premise is that there is a third area to compete beyond price and value - finding a new untapped market through innovation. The blue ocean is a market without competition. Instead of competing head to head with other companies you find a new untapped market and take it all for yourself. You innovate and add value in a totally new way to create a league of your own. You create a new market through creative disruption. Overcome old technology to gain a huge competitive advantage. This episode is a critique of this concept.