The Marketing Playbook with Mark Friedman

Rob Smith, the Chief Executive Officer and Founder of The Phluid Project, adds his page to the Marketing Playbook. Hear how to be thoughtful about the role you're looking for, get ahead of change, continue to evolve, how retailers should market to Gen Z, and what Rob learned during his sabbatical. Connect with Rob at ThePhluidProject.com, Instagram @RobGarrettSmith, and LinkedIn

Cindy Marshall, the Founder and Chief Executive Officer of SHINE Strategy, adds her page to the Marketing Playbook. Hear how to block out some thinking time, leverage your business superpower, stay current, what Cindy learned about customer service in her first job, and the powerful story behind her new book. Connect with Cindy on LinkedIn and Shine-Strategy.com

Dawn Robertson, the Chief Executive Officer of On Campus Marketing (OCM), adds her page to the Marketing Playbook. Hear how to focus on your employees, be a good listener, develop strong marketing lifecycle tactics, what Dawn learned from working at Macy’s, and the benefits of international work experience. Connect with Dawn on LinkedIn and Instagram

Nilay Shah, the VP, Digital Marketing for the New York Giants, adds his page to the Marketing Playbook. Hear how to be persistent in your career, leverage your assets, thrive in a job for several years through respect and trust, the behind-the-scenes of The Eli Manning Show and Giants NFT Collection, and how Nilay started working for the Giants in the first place. Connect with Nilay on LinkedIn

Fan Bi, the Angel Investor and Co-Founder of The Hedgehog Company, adds his page to the Marketing Playbook. Hear how to invest in consumer brands, start a portfolio company, create revenue that's not completely ad-driven, what Fan looks for in companies to invest in, and how he became an investor in the first place. Connect with Fan at TheHedgehogCompany.com and LinkedIn and Twitter

Sean Phaler, the Director of Digital Marketing for Tepper Sports and Entertainment, adds his page to the Marketing Playbook. Hear how to turn your passion into a career, look for opportunities to move to different verticals, bring new ideas into your job, the most fun parts of working in the sports business world, and the time Sean won a full-time job in a contest as a 14-year-old. Connect with Sean on LinkedIn

Steve Goldberg, the President of SGG + Associates, adds his page to the Marketing Playbook. Hear how to understand the consumer and competitive marketplace you're entering, embrace new marketing technology, focus on sustainability, collaborate with other companies, and what Steve learned growing up in a retail store. Connect with Steve on LinkedIn and SGGAndAssociates.com

Ryan Babenzien, the Founder of Jolie Skin and Greats, adds his page to the Marketing Playbook. Hear how to take the road less traveled, establish the pillars for your business, market in the channels where the customers are, Ryan's top startup tips, and his New Year’s resolutions. Connect with Ryan on LinkedIn and JolieSkinCo.com

Tom Shipley, the Serial Entrepreneur and Co-Founder of Foundry, adds his page to the Marketing Playbook. Hear how to build a great culture, guide your team to think differently, leverage what's available to you to achieve your goals, the business lessons Tom learned in the Israeli Special Forces, and what it was like working for a Fortune 100 company coming from an entrepreneurial family. Connect with Tom on LinkedIn and TShipley.com

Rick Watson, the Founder and Chief Executive Officer of RMW Commerce Consulting, adds his page to the Marketing Playbook. Hear how to move to voice commerce, stay educated on current events and public companies, bring in qualified consultants, whether your company should set up a marketplace, and what it was like growing up in New Orleans. Connect with Rick on LinkedIn