The Marketing Playbook with Mark Friedman cover image

The Marketing Playbook with Mark Friedman

Latest episodes

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Aug 26, 2021 • 44min

Jeffrey Slater - Chief Listening Officer of The Marketing Sage

Jeffrey Slater, the Chief Listening Officer of The Marketing Sage, adds his page to the Marketing Playbook. Hear how to take your shot and be bold, remake yourself, evaluate your productivity, what Jeffrey learned from building Rachel's Brownies, and his memories of working with “Macho Man” Randy Savage for Slim Jim. Connect with Jeffrey at TheMarketingSage.com and on LinkedIn
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Aug 12, 2021 • 44min

Kerel Cooper - CMO of LiveIntent

Kerel Cooper, the Chief Marketing Officer of LiveIntent, adds his page to the Marketing Playbook. Hear how to enjoy every building block of your career, be a good account manager, navigate changes in data privacy, how ad operations works, and attribution when it comes to email marketing. Connect with Kerel on LinkedIn, Twitter, and Instagram at @KerelCooper
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Jul 15, 2021 • 37min

John Shea - President and Founder of Momentum Commerce

John Shea, the President and Founder of Momentum Commerce, adds his page to the Marketing Playbook. Hear how to be direct and open with your team, hire incredible people, establish and review business metrics, what you can learn from Amazon Prime Day, and John’s experience at Google. Connect with John at MomentumCommerce.com and on LinkedIn
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Jun 24, 2021 • 42min

Emily Griffith - Founder and CEO of Lil Bucks

Emily Griffith, the Founder and Chief Executive Officer of Lil Bucks, adds her page to the Marketing Playbook. Hear how to clearly communicate your message to customers, wear many hats while staying productive, be patient and allow time for unforeseen circumstances, raise crowdfunding, and how Emily is introducing sprouted buckwheat to the US. Try Lil Bucks at LoveLilBucks.com and on social media at @LoveLilBucks
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Jun 10, 2021 • 43min

Nate Checketts - Co-Founder and CEO of Rhone

Nate Checketts, the Co-Founder and CEO of Rhone, adds his page to the Marketing Playbook. Hear how to follow your heart and pursue your dreams, give it your all, focus on the day-to-day tactics and details, what Nate learned working for the NFL, and tales from growing up with a dad who was an NBA executive. Connect with Nate on LinkedIn and Instagram at @NateChecketts
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May 27, 2021 • 40min

Adam Siegel - Founder and CEO of Recurate

Adam Siegel, the Founder and CEO of Recurate, adds his page to the Marketing Playbook. Hear how to listen and learn, cannibalize your own business before others do, make sustainability part of your core strategy, Adam's fundraising tips, and his years studying aerospace engineering. Connect with Adam on LinkedIn and on Twitter at @Recurate
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May 13, 2021 • 45min

Sabir Semerkant – Founder of GROWTH by SABIR

Sabir Semerkant, the Founder of GROWTH by SABIR, adds his page to the Marketing Playbook. Hear how to optimize your website for mobile, smooth out your behind-the-scenes operations, plan your media mix with the customer journey in mind, Sabir's experience leading VaynerCommerce, and how his first computer changed his life. Connect with Sabir at GROWTHbySABIR.com and on social media
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Apr 29, 2021 • 35min

Mike Dupuis – Chief Digital Officer of SPARC Group

Mike Dupuis, the Chief Digital Officer of SPARC Group, adds his page to the Marketing Playbook. Hear how to develop your technology, eCommerce, and data capabilities, build teams with strong soft skills, venture into roles that stretch your skills, Mike's experience at agencies and clients, and how digital marketing efforts have evolved over time. Connect with Mike on LinkedIn
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Apr 15, 2021 • 33min

Brian Long – CEO and Co-Founder of Attentive

Brian Long, the Chief Executive Officer and Co-Founder of Attentive, adds his page to the Marketing Playbook. Hear how to fundraise to fuel your business, focus on creating the best product, set goals and manage your team, why Brian dropped out of business school, and the snack he eats every single day. Connect with Brian at AttentiveMobile.com and on Twitter at @BrianCLong
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Apr 1, 2021 • 44min

Sam Norpel – Chief Digital Officer of Juvenescence

Sam Norpel, the Chief Digital Officer of Juvenescence, adds her page to the Marketing Playbook. Hear how to pay it forward, analyze and interpret data for actionable insights, craft your leadership style, Sam's breakdown of the marketing tactics that actually work as times change, and the inspiring mission behind Juvenescence. Connect with Sam on LinkedIn and at JuvLabs.com

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