The Marketing Playbook with Mark Friedman cover image

The Marketing Playbook with Mark Friedman

Rob Garf - VP and GM, Retail at Salesforce

Sep 29, 2022
44:29

Rob Garf, the Vice President and General Manager, Retail at Salesforce, adds his page to the Marketing Playbook. Hear why margin will be the Grinch that steals Christmas, how to use data to tell a story, why the physical store matters in retail, the latest research on online shopping, and the story behind the Garfie. Connect with Rob on Twitter @RetailRobGarf and LinkedIn

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