The Marketing Playbook with Mark Friedman
Mark Friedman
Mark Friedman knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You'll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook? Presented by Details Interactive. Theme Song: Jazzy Man Funk Rock – Auditone Music Library - provided by Jamendo
Episodes
Mentioned books
Dec 18, 2025 • 36min
Laura Geller - Founder of Laura Geller Beauty
Laura Geller, the Founder of Laura Geller Beauty, adds her page to the Marketing Playbook. Hear how to find your passion, how to stay curious, the importance of knowing your customer, how Laura got into the beauty business, and how to embrace storytelling on social media. Connect with Laura at LauraGeller.com, on Facebook, Instagram, and TikTok @LauraGellerBeauty, and on Instagram & TikTok @LauraJGeller
Nov 28, 2025 • 40min
David Reinke - CEO of GLD
David Reinke, the Chief Executive Officer of GLD, adds his page to the Marketing Playbook. Hear how to be a good collaborator, how to stay curious, why data science is king, what David learned from starting his own business, and his family traditions with Notre Dame. Connect with David at GLD.com and on LinkedIn
Nov 13, 2025 • 39min
Avi Moskowitz - Co-Founder & CEO of PrettyDamnQuick (PDQ)
Avi Moskowitz, the Co-Founder & Chief Executive Officer of PrettyDamnQuick (PDQ), adds his page to the Marketing Playbook. Hear how to find your co-founder, the characteristics you need as a startup founder, how to have patience & execute, what Avi learned from his parents as Holocaust survivors, and his fascinating journey with BeerBazaar. Connect with Avi at PrettyDamnQuick.com and on LinkedIn
Oct 29, 2025 • 38min
Elizabeth Drori - CMO and Head of E-commerce at Kizik
Elizabeth Drori, the Chief Marketing Officer and Head of E-commerce at Kizik, adds her page to the Marketing Playbook. Hear why you should throw yourself into the deep end, how to take an enterprise perspective as a leader, the place top-of-funnel marketing should have in your budget, the value of developing financial acumen early in your marketing career, and how Elizabeth would play "Advertising" as a kid. Connect with Elizabeth at Kizik.com and on LinkedIn
Oct 8, 2025 • 38min
Andy Judd - CPG CMO
Andy Judd, the veteran Chief Marketing Officer of CPG brands, adds his page to the Marketing Playbook. Hear how to find a mentor and mentor others, why you should have a career plan, how to be open to change, what Andy learned moving a lot as a kid, and the behind-the-scenes of poppi's incredible growth. Connect with Andy on LinkedIn
Sep 25, 2025 • 38min
Liana Thompson - VP of E-Commerce at Shutterfly
Liana Thompson, the Vice President of E-Commerce at Shutterfly, adds her page to the Marketing Playbook. Hear why you should try everything, why you should spend to build brand awareness, how to allow your team to own their work, the networking event that changed Liana's life, and the unique way she learned math as a kid. Connect with Liana at Shutterfly.com and on LinkedIn
Sep 10, 2025 • 37min
John Gonsalves - Vice President Direct to Consumer & Digital at TaylorMade Golf Company
John Gonsalves, the Vice President Direct to Consumer & Digital at TaylorMade Golf Company, adds his page to the Marketing Playbook. Hear how to balance risk & reward, how to optimize meetings, how to set time to think, what it's like working in the sports world, and what he learned working with Michael Rubin. Connect with John at TaylorMadeGolf.com and on LinkedIn
Aug 27, 2025 • 35min
Prieeyya Kaur Kesh - Founder & CEO of Our Wave
Prieeyya Kaur Kesh, the Founder & Chief Executive Officer of Our Wave, adds her page to the Marketing Playbook. Hear how to stay curious in your career, how the Chief AI Officer role will become a central position in every organization, how to be findable on AI search platforms, how vibe coding & vibe marketing work, and why Prieeyya switched from science to marketing & technology. Connect with Prieeyya at OurWave.co, on LinkedIn, and on Instagram @Prieeyya
Aug 13, 2025 • 39min
Jamie Gersch - CMO of Rothy's
Jamie Gersch, the Chief Marketing Officer of Rothy's, adds her page to the Marketing Playbook. Hear how to understand all facets of marketing, how to be findable on AI platforms, how to find a good mentor & mentor others, the marketing platforms that matter most, and what Jamie learned as a college tennis player at Colgate. Connect with Jamie at Rothys.com and on LinkedIn
Jul 31, 2025 • 40min
Michael Diesu - Co-Founder & CEO of Tie
Michael Diesu, the Co-Founder & Chief Executive Officer of Tie, adds his page to the Marketing Playbook. Hear how to be there for your kids & grandkids, the benefits of zero-based budgeting, how to work on your sales & negotiation skills, what Michael learned growing up as a 3rd-generation entrepreneur, and the reality of work-life balance as an entrepreneur. Connect with Michael at MeetTie.com and on LinkedIn
