The Marketing Playbook with Mark Friedman
Mark Friedman
Mark Friedman knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook? Presented by Details Interactive. Theme Song: Jazzy Man Funk Rock – Auditone Music Library - provided by Jamendo
Episodes
Mentioned books
Aug 27, 2025 • 35min
Prieeyya Kaur Kesh - Founder & CEO of Our Wave
Prieeyya Kaur Kesh, the Founder & Chief Executive Officer of Our Wave, adds her page to the Marketing Playbook. Hear how to stay curious in your career, how the Chief AI Officer role will become a central position in every organization, how to be findable on AI search platforms, how vibe coding & vibe marketing work, and why Prieeyya switched from science to marketing & technology. Connect with Prieeyya at OurWave.co, on LinkedIn, and on Instagram @Prieeyya
Aug 13, 2025 • 39min
Jamie Gersch - CMO of Rothy’s
Jamie Gersch, the Chief Marketing Officer of Rothy’s, adds her page to the Marketing Playbook. Hear how to understand all facets of marketing, how to be findable on AI platforms, how to find a good mentor & mentor others, the marketing platforms that matter most, and what Jamie learned as a college tennis player at Colgate. Connect with Jamie at Rothys.com and on LinkedIn
Jul 31, 2025 • 40min
Michael Diesu - Co-Founder & CEO of Tie
Michael Diesu, the Co-Founder & Chief Executive Officer of Tie, adds his page to the Marketing Playbook. Hear how to be there for your kids & grandkids, the benefits of zero-based budgeting, how to work on your sales & negotiation skills, what Michael learned growing up as a 3rd-generation entrepreneur, and the reality of work-life balance as an entrepreneur. Connect with Michael at MeetTie.com and on LinkedIn
Jul 17, 2025 • 42min
Elina Vilk - President and Chief Business Officer of David’s Bridal
Elina Vilk, the President and Chief Business Officer of David’s Bridal, adds her page to the Marketing Playbook. Hear how to build and nurture a network, identify customer-first problems vs. company-first problems, figure out your next career move, how Elina fell in love with marketing as a kid, and the TV show that inspired her American accent. Connect with Elina at DavidsBridal.com and on LinkedIn
Jul 2, 2025 • 39min
Ben Kruger - CMO of Event Tickets Center
Ben Kruger, the Chief Marketing Officer of Event Tickets Center, adds his page to the Marketing Playbook. Hear how to use AI to become more efficient, how to avoid being complacent, how to fight for what you want, how to deal with tough clients, and the taboo business Ben worked in in high school. Connect with Ben at EventTicketsCenter.com and on LinkedIn
Jun 18, 2025 • 34min
Joe Milano - Chief Digital Officer
Joe Milano, the Chief Digital Officer (CDO), adds his page to the Marketing Playbook. Hear how to build great experiences to create loyalty, how to look at the entire customer journey to measure success, how to be there for the customer in all channels, whether transformation ever stops, and what Joe wanted to be when he grew up. Connect with Joe on LinkedIn
Jun 5, 2025 • 40min
Marissa Rodriguez - CEO of Through Experience
Marissa Rodriguez, the Founder & Chief Executive Officer of Through Experience, adds her page to the Marketing Playbook. Hear what to do when you lose your job, how to make yourself indispensable, how to reach out for help as a founder, why Marissa moved to Greece, and the thing she’s most proud of. Connect with Marissa on LinkedIn, at ThroughExperience.com, and on Instagram @Marissa_ThroughExperience
May 21, 2025 • 39min
Trevor Testwuide - CEO of Measured
Trevor Testwuide, the Co-Founder & Chief Executive Officer of Measured, adds his page to the Marketing Playbook. Hear how to find a mentor, why you don’t need to be a data scientist to be data-driven, how to navigate incrementality & attribution, whether getting your MBA is the right choice, and the parent-teacher conference that changed Trevor’s life. Connect with Trevor on LinkedIn and at Measured.com
May 7, 2025 • 40min
Ned MacPherson & Rob Jewell - Power Digital & Uptick
Ned MacPherson & Rob Jewell, the Chief Growth Officer of Power Digital and Founder & CEO of Uptick, respectively, add their pages to the Marketing Playbook. Hear how to experiment with price testing, drive extra revenue with post-purchase offerings, perform a Conversion Rate Optimization (CRO) audit for quick wins, the top changes brands can make to offset cost increases due to tariffs, and how to approach clients who “don’t do that here.” Connect with Ned at PowerDigitalMarketing.com and on LinkedIn, and Rob at Uptick.com and on LinkedIn
Apr 24, 2025 • 41min
Gavin Hewitt - COO of Velou
Gavin Hewitt, the Chief Operating Officer of Velou, adds his page to the Marketing Playbook. Hear how to invest in your people, collaborate with the customer in mind, feed AI the best data possible, what Gavin’s learned from his experience building hypergrowth startups, and the 14 schools he went to before graduating high school. Connect with Gavin on LinkedIn and at Velou.com
