The Marketing Playbook with Mark Friedman
Mark Friedman
Mark Friedman knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook? Presented by Details Interactive. Theme Song: Jazzy Man Funk Rock – Auditone Music Library - provided by Jamendo
Episodes
Mentioned books
Oct 8, 2025 • 38min
Andy Judd - CPG CMO
Andy Judd, the veteran Chief Marketing Officer of CPG brands, adds his page to the Marketing Playbook. Hear how to find a mentor and mentor others, why you should have a career plan, how to be open to change, what Andy learned moving a lot as a kid, and the behind-the-scenes of poppi’s incredible growth. Connect with Andy on LinkedIn
Sep 25, 2025 • 38min
Liana Thompson - VP of E-Commerce at Shutterfly
Liana Thompson, the Vice President of E-Commerce at Shutterfly, adds her page to the Marketing Playbook. Hear why you should try everything, why you should spend to build brand awareness, how to allow your team to own their work, the networking event that changed Liana’s life, and the unique way she learned math as a kid. Connect with Liana at Shutterfly.com and on LinkedIn
Sep 10, 2025 • 37min
John Gonsalves - Vice President Direct to Consumer & Digital at TaylorMade Golf Company
John Gonsalves, the Vice President Direct to Consumer & Digital at TaylorMade Golf Company, adds his page to the Marketing Playbook. Hear how to balance risk & reward, how to optimize meetings, how to set time to think, what it’s like working in the sports world, and what he learned working with Michael Rubin. Connect with John at TaylorMadeGolf.com and on LinkedIn
Aug 27, 2025 • 35min
Prieeyya Kaur Kesh - Founder & CEO of Our Wave
Prieeyya Kaur Kesh, the Founder & Chief Executive Officer of Our Wave, adds her page to the Marketing Playbook. Hear how to stay curious in your career, how the Chief AI Officer role will become a central position in every organization, how to be findable on AI search platforms, how vibe coding & vibe marketing work, and why Prieeyya switched from science to marketing & technology. Connect with Prieeyya at OurWave.co, on LinkedIn, and on Instagram @Prieeyya
Aug 13, 2025 • 39min
Jamie Gersch - CMO of Rothy’s
Jamie Gersch, the Chief Marketing Officer of Rothy’s, adds her page to the Marketing Playbook. Hear how to understand all facets of marketing, how to be findable on AI platforms, how to find a good mentor & mentor others, the marketing platforms that matter most, and what Jamie learned as a college tennis player at Colgate. Connect with Jamie at Rothys.com and on LinkedIn
Jul 31, 2025 • 40min
Michael Diesu - Co-Founder & CEO of Tie
Michael Diesu, the Co-Founder & Chief Executive Officer of Tie, adds his page to the Marketing Playbook. Hear how to be there for your kids & grandkids, the benefits of zero-based budgeting, how to work on your sales & negotiation skills, what Michael learned growing up as a 3rd-generation entrepreneur, and the reality of work-life balance as an entrepreneur. Connect with Michael at MeetTie.com and on LinkedIn
Jul 17, 2025 • 42min
Elina Vilk - President and Chief Business Officer of David’s Bridal
Elina Vilk, the President and Chief Business Officer of David’s Bridal, adds her page to the Marketing Playbook. Hear how to build and nurture a network, identify customer-first problems vs. company-first problems, figure out your next career move, how Elina fell in love with marketing as a kid, and the TV show that inspired her American accent. Connect with Elina at DavidsBridal.com and on LinkedIn
Jul 2, 2025 • 39min
Ben Kruger - CMO of Event Tickets Center
Ben Kruger, the Chief Marketing Officer of Event Tickets Center, adds his page to the Marketing Playbook. Hear how to use AI to become more efficient, how to avoid being complacent, how to fight for what you want, how to deal with tough clients, and the taboo business Ben worked in in high school. Connect with Ben at EventTicketsCenter.com and on LinkedIn
Jun 18, 2025 • 34min
Joe Milano - Chief Digital Officer
Joe Milano, the Chief Digital Officer (CDO), adds his page to the Marketing Playbook. Hear how to build great experiences to create loyalty, how to look at the entire customer journey to measure success, how to be there for the customer in all channels, whether transformation ever stops, and what Joe wanted to be when he grew up. Connect with Joe on LinkedIn
Jun 5, 2025 • 40min
Marissa Rodriguez - CEO of Through Experience
Marissa Rodriguez, the Founder & Chief Executive Officer of Through Experience, adds her page to the Marketing Playbook. Hear what to do when you lose your job, how to make yourself indispensable, how to reach out for help as a founder, why Marissa moved to Greece, and the thing she’s most proud of. Connect with Marissa on LinkedIn, at ThroughExperience.com, and on Instagram @Marissa_ThroughExperience
