The Marketing Playbook with Mark Friedman

Nik Sharma, the Founder & Chief Executive Officer of Sharma Brands, adds his page to the Marketing Playbook. Hear why you have to give something to get something, why you should reposition instead of rebrand, how to take a full-funnel approach to marketing, how Nik became The DTC Guy, and his lessons from growing Hint Water and marketing with Snapchat Geofilters. Connect with Nik at Nik.co and on X @MrSharma

David Cost, VP of Digital and eCommerce at Rainbow Apparel Co, shares his insights from a rich career in technology consulting and e-commerce. He explains the challenges of replatforming and the significance of team building over time. David discusses the critical aspects of delivering a consistent customer experience and the complexities of navigating both online and offline marketing strategies. He also highlights the impact of vendor consolidation and innovative technologies like Blotout in the changing landscape of digital marketing.

Josh Golden, the Chief Marketing Officer of Quad, adds his page to the Marketing Playbook. Hear how to find great talent, tell an engaging story, be transformative, make the jump from the agency world to the brand-side, and what Josh learned from his father’s time leading marketing for Crayola. Connect with Josh at Quad.com and on LinkedIn

Alex Faherty, the Co-Founder & Chief Executive Officer of Faherty, adds his page to the Marketing Playbook. Hear why you should speak to fellow entrepreneurs who have been there before, how to admit when something’s not working and try something else, how to find a way to stand out, the brilliant strategy behind Faherty’s retail store locations, and the work dynamic between Alex, his twin brother Mike, and wife Kerry. Connect with Alex at FahertyBrand.com and on LinkedIn

Jonathan Packer, the Co-Founder of G.O.A.T. Foods, adds his page to the Marketing Playbook. Hear why you should get foundational finance experience, how to find your hook, how to leverage the best-in-class digital providers, the family businesses close to Jonathan’s heart, and what he learned from his previous life in the accounting world. Connect with Jonathan on LinkedIn

Donna Belardi, the Chairman and CEO of Belardi Wong, adds her page to the Marketing Playbook. Hear why direct mail and catalogs are not dead, how to start your own business, why networking is a two-way street, how Donna fell in love with marketing, and the backpacking Eurotrip that changed her life. Connect with Donna on LinkedIn

David Norton, the Managing Director of GALE, adds his page to the Marketing Playbook. Hear why you should work in a range of different industries, how to keep the focus on the customer, how to use analytics and metrics to fuel your decisions, David’s biggest accomplishments as CMO of Caesars, and lessons from his book, The High Roller Experience. Connect with David on LinkedIn and X @DavidWNorton

Jason Nyhus, the President and General Manager of Shopware, adds his page to the Marketing Playbook. Hear how to find the white space opportunity, why you should care deeply about what your customers care about, how to find a job that fits your personality, Jason’s passions for sports and marketing, and the role the Mall of America played in his career. Connect with Jason on LinkedIn

Grace Fooden Correy, the Beauty and Fashion Brand Executive, adds her page to the Marketing Playbook. Hear why titles do not always matter, how to understand the numbers and metrics that drive the business, why you shouldn’t be afraid to start your own business, what Grace learned from fellow founders across her career, and what she loves about mentoring. Connect with Grace on LinkedIn and on Instagram @ThisIsAgingWithGrace

David Wish, the Founder of Inspired Digital and the Commerce Syndicate, adds his page to the Marketing Playbook. Hear how to have tough conversations with clients, think across channels, build and maintain a network, what David learned switching from the agency side to the brand side, and his best career advice. Connect with David on LinkedIn and at GetInspired.Digital and CommerceSyndicate.com