
The Marketing Playbook with Mark Friedman
Mark Friedman knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook? Presented by Details Interactive. Theme Song: Jazzy Man Funk Rock – Auditone Music Library - provided by Jamendo
Latest episodes

Sep 19, 2024 • 38min
Donna Belardi - Chairman and CEO of Belardi Wong
Donna Belardi, the Chairman and CEO of Belardi Wong, adds her page to the Marketing Playbook. Hear why direct mail and catalogs are not dead, how to start your own business, why networking is a two-way street, how Donna fell in love with marketing, and the backpacking Eurotrip that changed her life. Connect with Donna on LinkedIn

Sep 4, 2024 • 41min
David Norton - Managing Director of GALE
David Norton, the Managing Director of GALE, adds his page to the Marketing Playbook. Hear why you should work in a range of different industries, how to keep the focus on the customer, how to use analytics and metrics to fuel your decisions, David’s biggest accomplishments as CMO of Caesars, and lessons from his book, The High Roller Experience. Connect with David on LinkedIn and X @DavidWNorton

Aug 22, 2024 • 36min
Jason Nyhus - President and GM of Shopware
Jason Nyhus, the President and General Manager of Shopware, adds his page to the Marketing Playbook. Hear how to find the white space opportunity, why you should care deeply about what your customers care about, how to find a job that fits your personality, Jason’s passions for sports and marketing, and the role the Mall of America played in his career. Connect with Jason on LinkedIn

Aug 8, 2024 • 39min
Grace Fooden Correy - Beauty and Fashion Brand Executive
Grace Fooden Correy, the Beauty and Fashion Brand Executive, adds her page to the Marketing Playbook. Hear why titles do not always matter, how to understand the numbers and metrics that drive the business, why you shouldn’t be afraid to start your own business, what Grace learned from fellow founders across her career, and what she loves about mentoring. Connect with Grace on LinkedIn and on Instagram @ThisIsAgingWithGrace

Jul 24, 2024 • 41min
David Wish - Founder of Inspired Digital and the Commerce Syndicate
David Wish, the Founder of Inspired Digital and the Commerce Syndicate, adds his page to the Marketing Playbook. Hear how to have tough conversations with clients, think across channels, build and maintain a network, what David learned switching from the agency side to the brand side, and his best career advice. Connect with David on LinkedIn and at GetInspired.Digital and CommerceSyndicate.com

Jul 11, 2024 • 38min
Djalal Lougouev - Co-Founder and CSO of Ometria
Djalal Lougouev, the Co-Founder and Chief Strategy Officer of Ometria, adds his page to the Marketing Playbook. Hear how to understand your customers, how to find and retain top talent, why you need to demonstrate a new tool’s ROI (Return on Investment), the different cultures Djalal experienced growing up, and how he found inspiration in an infamous video game. Connect with Djalal on LinkedIn

Jun 27, 2024 • 22min
Episode 100 Special
Welcome to the Episode 100 Special of The Marketing Playbook with Mark Friedman! Thank you for making this podcast possible. In this special episode, you'll hear the 3 most common themes from the game-winning plays in each of the first 100 episodes - with highlights from special guests: how to network effectively, how to pivot throughout your career, and how to understand the metrics. Subscribe to The Marketing Playbook with Mark Friedman on your favorite podcast platform, and connect with Mark on LinkedIn

Jun 13, 2024 • 39min
Michelle Wahler - Co-Founder of Beyond Yoga
Michelle Wahler, the Co-Founder and Former Chief Executive Officer of Beyond Yoga, adds her page to the Marketing Playbook. Hear why it's all about the product, how to slow down, when to ask for help, why she ended up selling the company to Levi Strauss & Co., and how to become business partners with your significant other. Connect with Michelle on LinkedIn

May 30, 2024 • 38min
Michelle Cutter - VP of eCommerce at REI
Michelle Cutter, the Vice President of eCommerce at REI, adds her page to the Marketing Playbook. Hear how to know your customer, why you should consider working for founder-led brands, how to take a step back to move forward, what Michelle learned from Kate Spade and Tory Burch, and lessons from her parents and that log cabin growing up. Connect with Michelle on LinkedIn

May 16, 2024 • 34min
Viveka von Rosen - Founder of Beyond the Dream Board
Viveka von Rosen, the Founder of Beyond the Dream Board, adds her page to the Marketing Playbook. Hear how to do what you were put on this earth to do, confront your fears, pivot your career, embrace the liminal zone, and her hobbies of hang gliding and scuba diving. Connect with Viveka on LinkedIn