The Marketing Playbook with Mark Friedman cover image

The Marketing Playbook with Mark Friedman

Latest episodes

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Feb 15, 2024 • 42min

Ali Wing - CEO of Oobli

Ali Wing, the Chief Executive Officer of Oobli, adds her page to the Marketing Playbook. Hear how to go back to school, think brand first, how to re-enter the corporate world, what Ali learned working at Nike, and her stories from growing up as 1 of 10 kids. Connect with Ali on LinkedIn and X @AliWing and try Oobli at Oobli.com
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Feb 1, 2024 • 40min

Margaret Moraskie - CEO of Levenger

Margaret Moraskie, the Chief Executive Officer of Levenger, adds her page to the Marketing Playbook. Hear how to embrace change, seek the unknown, focus on great product and great customer service, what Margaret learned growing up in London, and the newspaper ad that changed her career. Connect with Margaret on LinkedIn, Instagram @MMActually, and Instagram @Levenger
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Jan 18, 2024 • 42min

Sabrina Cherubini - SVP Brand & Digital at Hanky Panky

Sabrina Cherubini, the Senior Vice President Brand & Digital at Hanky Panky, adds her page to the Marketing Playbook. Hear how to expose yourself to different cultures, seek early-stage experience, meet and understand your target customer, what Sabrina learned growing up in France and Sweden, and how she liked “The Dark Side” aka agency life. Connect with Sabrina on Instagram @SabCherubini and LinkedIn
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Jan 4, 2024 • 40min

PJ Oleksak - CEO of Nuts.com

PJ Oleksak, the Chief Executive Officer of Nuts.com, adds her page to the Marketing Playbook. Hear how to understand the P&L, treat the business like your own, use the data properly, the dynamics of working in a family business, and PJ's experience growing up with a busy household. Connect with PJ on LinkedIn
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Dec 14, 2023 • 41min

Jessica Jensen - CMO of Indeed

Jessica Jensen, the Chief Marketing Officer of Indeed, adds her page to the Marketing Playbook. Hear how to practice empathy, stay ready for the next opportunity, protect your brand, what Jessica learned at Apple, Meta, and other top brands, and a 90's vocab lesson. Connect with Jessica on LinkedIn
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Nov 30, 2023 • 42min

Sherene Hilal - Chief Product Officer of Bluecore

Sherene Hilal, the Chief Product Officer of Bluecore, adds her page to the Marketing Playbook. Hear how to implement a proof of concept, why you shouldn't judge a book by its cover, why it always takes hard work, Sherene's experience working through multiple acquisitions, and her math degrees. Connect with Sherene on LinkedIn
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Nov 9, 2023 • 40min

Andrea Moore - Chief Digital Officer of NEST New York

Andrea Moore, the Chief Digital officer of NEST New York, adds her page to the Marketing Playbook. Hear how to build and maintain your network, let the customer shop where they want to, use the tools you already have better than you're using them today, transition from interim to full-time leader, and Andrea’s lessons from vastly different industries. Connect with Andrea on LinkedIn
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Oct 26, 2023 • 38min

Sheryl Clark - President and CEO of Boston Proper

Sheryl Clark, the President and Chief Executive Officer of Boston Proper, adds her page to the Marketing Playbook. Hear how to understand the numbers, use acquisitions as learning experiences, listen to offers from recruiters, the top lessons Sheryl has learned in the fashion industry, and how she navigated initial pressure from her parents to go in a different direction. Connect with Sheryl on LinkedIn
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Oct 5, 2023 • 36min

Maryssa Miller - Chief Product Officer of Mint House

Maryssa Miller, the Chief Product Officer of Mint House, adds her page to the Marketing Playbook. Hear why your skills are more important than the vertical you're in, whether to get a graduate degree, how to understand what goes into the other side's decisions, why Maryssa has always enjoyed reading and learning, and the story of her entrepreneur mother and rocket scientist father. Connect with Maryssa on LinkedIn
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Sep 21, 2023 • 31min

Gary Vaynerchuk - Chairman of VaynerX

Gary Vaynerchuk, the Chairman of VaynerX, Chief Executive Officer of VaynerMedia, and Serial Entrepreneur, adds his page to the Marketing Playbook. Hear how to focus on what's good, be accountable for the things you do and don't do, learn valuable lessons from your experiences, Gary’s journey towards buying the New York Jets, and the lessons he learned from an early age thanks to selling trading cards and growing his family wine business. Connect with Gary on social media @GaryVee

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