Nik Sharma, the Founder & Chief Executive Officer of Sharma Brands, adds his page to the Marketing Playbook. Hear why you have to give something to get something, why you should reposition instead of rebrand, how to take a full-funnel approach to marketing, how Nik became The DTC Guy, and his lessons from growing Hint Water and marketing with Snapchat Geofilters. Connect with Nik at Nik.co and on X @MrSharma
