
The Marketing Playbook with Mark Friedman
Maria Youth - Chief Revenue Officer of Path2Response
Feb 27, 2025
37:54
Maria Youth, the Chief Revenue Officer of Path2Response, adds her page to the Marketing Playbook. Hear how to get outside your comfort zone, manage change, set up a roadmap for your organization, what Maria learned buying Super Bowl ads, and whether to go the agency route or brand-side. Connect with Maria on LinkedIn and at Path2Response.com