The Marketing Playbook with Mark Friedman

Melissa Feemster, a Co-Founder of Team Bespoke, adds her page to the Marketing Playbook. Hear how to determine how quickly you want to grow, make others around you better, establish and maintain genuine relationships, whether to go the MBA route, and how to get into angel investing. Connect with Melissa on LinkedIn and Instagram @Team.Bespoke

Rob Garf, the Vice President and General Manager, Retail at Salesforce, adds his page to the Marketing Playbook. Hear why margin will be the Grinch that steals Christmas, how to use data to tell a story, why the physical store matters in retail, the latest research on online shopping, and the story behind the Garfie. Connect with Rob on Twitter @RetailRobGarf and LinkedIn

Erik Lautier, a Director at AlixPartners, adds his page to the Marketing Playbook. Hear how to reduce friction for customers, leverage your personal experiences to build your career, think through options and establish a game plan, Erik's previous career as a professional actor and opera singer, and life in the South of France. Connect with Erik on LinkedIn and Facebook

Karilyn Anderson, the Group Vice President, Digital Marketing and CRM at SPARC Group, adds her page to the Marketing Playbook. Hear how to create tactics to retain customers, why you should work for a company that's ambitious and innovative, how to leverage networking and tackle something new, how Karilyn switched from finance and accounting to marketing, and what she learned in the early days of Facebook. Connect with Karilyn on LinkedIn

Max Branstetter, the Founder and Podcast Producer at MaxPodcasting, adds his page to the Marketing Playbook. Hear how to take time to prepare and plan, cultivate relationships, explore interests and start creating content, Max's top podcasting tips, and his personal favorite episodes of the Wild Business Growth Podcast. Connect with Max at MaxPodcasting.com

Scott Hilton, the Chief Executive Officer of Wonder, adds his page to the Marketing Playbook. Hear how to capitalize on opportunities, aggressively seek out customer feedback, push yourself to take some reasonable risks, what it's like working with Marc Lore, and what he learned from his family clothing stores. Connect with Scott at Wonder.com and LinkedIn

Kyle Widrick, the Founder and Chief Executive Officer of Win Brands Group, adds his page to the Marketing Playbook. Hear how to plan for the future, establish a playbook up front, invest in people, the various jobs Kyle had as a teen, and what he learned from Chris Burch. Connect with Kyle at WinBG.com and social media @KyleWidrick

Bill Adler, the Co-Founder, Chief Executive Officer, and President of True Fit, adds his page to the Marketing Playbook. Hear how to be clear about the problem you're trying to solve, stay disciplined and focused on your core product and competency, measure your ROI in a clear and concise manner, what Bill learned working at Timberland, and his advice for early-stage entrepreneurs. Connect with Bill at TrueFit.com

William Harris, the Founder and Chief Executive Officer of Elumynt, adds his page to the Marketing Playbook. Hear how to maintain a reasonable work-life balance, identify key metrics and measures, make time for compelling content, William's thoughts on TikTok advertising, and his previous career as a nurse. Connect with William on LinkedIn @WMHarris and Twitter @WMHarris101

Alan Kraft, the Founder and Chief Revenue Officer of Media Horizons, adds his page to the Marketing Playbook. Hear how to be flexible and evolve, disconnect from your business, test new marketing channels, how Alan started Media Horizons in 1988, and his trips to 9 Super Bowls. Connect with Alan on LinkedIn