The Marketing Playbook with Mark Friedman

Amy Carr, the Chief Marketing and Digital Officer of ThirdLove, adds her page to the Marketing Playbook. Hear why you should have regular conversations with noncompetitive companies, get back to the office and interact with colleagues, incorporate direct mail into your media mix, what Amy learned growing up on a dairy farm, and her lessons on marketing and loyalty from Gap, Sephora, and more. Connect with Amy on Instagram @AmyRGCarr and LinkedIn

Michael Relich, the Co-Chief Executive Officer of PacSun, adds his page to the Marketing Playbook. Hear how to prioritize profitable projects, fail fast, question what you're doing, stories from the early days of eCommerce, and Michael's motorcycle collection. Connect with Michael on LinkedIn

Rose Hamilton, the Founder and Principal Consultant at Compass Rose Ventures, adds her page to the Marketing Playbook. Hear how to know your metrics, why collaboration is key, how to focus on the North Star, the beauty of storytelling in the retail space, and Rose’s favorite podcasts. Connect with Rose on LinkedIn and CompassRoseVentures.com

Ujjwal Dhoot, the President and Chief Executive Officer of Allivet, adds his page to the Marketing Playbook. Hear how to have the basics covered, push yourself outside your comfort zone, find inspiration with your mentees, the future of the CMO title, and Ujjwal’s lessons from growing up in a big city and small town in India. Connect with Ujjwal on LinkedIn

Vijay Talwar, the multinational sports and retail business leader, adds his page to the Marketing Playbook. Hear how to understand your finances, focus on the bottom line, why it’s okay to stretch yourself, where Vijay first found inspiration to be an executive, and his lessons from Nike, Foot Locker, Bain, and beyond. Connect with Vijay on LinkedIn

Jason "Retailgeek" Goldberg, the Chief Commerce Strategy Officer of Publicis and Co-Host of The Jason & Scot Show, adds his page to the Marketing Playbook. Hear how to use each job as a learning experience, update your strategies and tactics to reflect the consumer, determine whether an AI (Artificial Intelligence) solution is right for you, takeaways from NRF, and Jason’s latest retail predictions. Connect with Jason at Retailgeek.com and on LinkedIn

Kim Miller, the Global Chief Marketing Officer of Toys"R"Us at WHP Global, adds her page to the Marketing Playbook. Hear how to craft and deliver your story, know your target audience, execute an asset-light strategy, what a TV producer actually does, and Kim’s stories from working with Billy Crystal, Rosie O’Donnell, and Martha Stewart. Connect with Kim on LinkedIn

Ben Chodor, the Online Communications Serial Entrepreneur and Author, adds his page to the Marketing Playbook. Hear how to get out of your comfort zone, focus on what you will do after the exit, use your failures as a learning experience, Ben's approach to training for a triathlon, and the family detail he and Mark have in common. Connect with Ben on LinkedIn

Adam Stambleck, the President and Chief Client Officer of Movable Ink, adds his page to the Marketing Playbook. Hear how to find a professional role model, provide incredible customer service, start a side hustle, work with AI (Artificial Intelligence), and develop an incredible work ethic. Connect with Adam on LinkedIn

David Zucker, the Chief Marketing Officer and Senior Vice President eCommerce at Perdue Farms, adds his page to the Marketing Playbook. Hear how to sell directly to the customer online, know your KPIs (Key Performance Indicators), be open to new verticals, David’s career across several verticals, and how the role of the CMO has changed. Connect with David on LinkedIn