The Marketing Playbook with Mark Friedman cover image

The Marketing Playbook with Mark Friedman

Latest episodes

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Aug 11, 2022 • 43min

Max Branstetter - Founder and Podcast Producer at MaxPodcasting

Max Branstetter, the Founder and Podcast Producer at MaxPodcasting, adds his page to the Marketing Playbook. Hear how to take time to prepare and plan, cultivate relationships, explore interests and start creating content, Max's top podcasting tips, and his personal favorite episodes of the Wild Business Growth Podcast. Connect with Max at MaxPodcasting.com
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Jul 28, 2022 • 45min

Scott Hilton - CEO of Wonder

Scott Hilton, the Chief Executive Officer of Wonder, adds his page to the Marketing Playbook. Hear how to capitalize on opportunities, aggressively seek out customer feedback, push yourself to take some reasonable risks, what it's like working with Marc Lore, and what he learned from his family clothing stores. Connect with Scott at Wonder.com and LinkedIn
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Jul 7, 2022 • 38min

Kyle Widrick - Founder and CEO of Win Brands Group

Kyle Widrick, the Founder and Chief Executive Officer of Win Brands Group, adds his page to the Marketing Playbook. Hear how to plan for the future, establish a playbook up front, invest in people, the various jobs Kyle had as a teen, and what he learned from Chris Burch. Connect with Kyle at WinBG.com and social media @KyleWidrick
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Jun 16, 2022 • 42min

Bill Adler - Co-Founder, CEO, and President of True Fit

Bill Adler, the Co-Founder, Chief Executive Officer, and President of True Fit, adds his page to the Marketing Playbook. Hear how to be clear about the problem you're trying to solve, stay disciplined and focused on your core product and competency, measure your ROI in a clear and concise manner, what Bill learned working at Timberland, and his advice for early-stage entrepreneurs. Connect with Bill at TrueFit.com
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Jun 2, 2022 • 42min

William Harris - Founder and CEO of Elumynt

William Harris, the Founder and Chief Executive Officer of Elumynt, adds his page to the Marketing Playbook. Hear how to maintain a reasonable work-life balance, identify key metrics and measures, make time for compelling content, William's thoughts on TikTok advertising, and his previous career as a nurse. Connect with William on LinkedIn @WMHarris and Twitter @WMHarris101
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May 19, 2022 • 41min

Alan Kraft - Founder and Chief Revenue Officer of Media Horizons

Alan Kraft, the Founder and Chief Revenue Officer of Media Horizons, adds his page to the Marketing Playbook. Hear how to be flexible and evolve, disconnect from your business, test new marketing channels, how Alan started Media Horizons in 1988, and his trips to 9 Super Bowls. Connect with Alan on LinkedIn
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Apr 28, 2022 • 40min

Rob Smith - CEO and Founder of The Phluid Project

Rob Smith, the Chief Executive Officer and Founder of The Phluid Project, adds his page to the Marketing Playbook. Hear how to be thoughtful about the role you're looking for, get ahead of change, continue to evolve, how retailers should market to Gen Z, and what Rob learned during his sabbatical. Connect with Rob at ThePhluidProject.com, Instagram @RobGarrettSmith, and LinkedIn
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Apr 14, 2022 • 39min

Cindy Marshall - Founder and CEO of SHINE Strategy

Cindy Marshall, the Founder and Chief Executive Officer of SHINE Strategy, adds her page to the Marketing Playbook. Hear how to block out some thinking time, leverage your business superpower, stay current, what Cindy learned about customer service in her first job, and the powerful story behind her new book. Connect with Cindy on LinkedIn and Shine-Strategy.com
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Mar 31, 2022 • 38min

Dawn Robertson - CEO of OCM

Dawn Robertson, the Chief Executive Officer of On Campus Marketing (OCM), adds her page to the Marketing Playbook. Hear how to focus on your employees, be a good listener, develop strong marketing lifecycle tactics, what Dawn learned from working at Macy’s, and the benefits of international work experience. Connect with Dawn on LinkedIn and Instagram
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Mar 17, 2022 • 37min

Nilay Shah - VP, Digital Marketing for the New York Giants

Nilay Shah, the VP, Digital Marketing for the New York Giants, adds his page to the Marketing Playbook. Hear how to be persistent in your career, leverage your assets, thrive in a job for several years through respect and trust, the behind-the-scenes of The Eli Manning Show and Giants NFT Collection, and how Nilay started working for the Giants in the first place. Connect with Nilay on LinkedIn

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