Vijay Talwar, the multinational sports and retail business leader, adds his page to the Marketing Playbook. Hear how to understand your finances, focus on the bottom line, why it’s okay to stretch yourself, where Vijay first found inspiration to be an executive, and his lessons from Nike, Foot Locker, Bain, and beyond. Connect with Vijay on LinkedIn

Jason "Retailgeek" Goldberg, the Chief Commerce Strategy Officer of Publicis and Co-Host of The Jason & Scot Show, adds his page to the Marketing Playbook. Hear how to use each job as a learning experience, update your strategies and tactics to reflect the consumer, determine whether an AI (Artificial Intelligence) solution is right for you, takeaways from NRF, and Jason’s latest retail predictions. Connect with Jason at Retailgeek.com and on LinkedIn

Kim Miller, the Global Chief Marketing Officer of Toys"R"Us at WHP Global, adds her page to the Marketing Playbook. Hear how to craft and deliver your story, know your target audience, execute an asset-light strategy, what a TV producer actually does, and Kim’s stories from working with Billy Crystal, Rosie O’Donnell, and Martha Stewart. Connect with Kim on LinkedIn

Ben Chodor, the Online Communications Serial Entrepreneur and Author, adds his page to the Marketing Playbook. Hear how to get out of your comfort zone, focus on what you will do after the exit, use your failures as a learning experience, Ben's approach to training for a triathlon, and the family detail he and Mark have in common. Connect with Ben on LinkedIn

Adam Stambleck, the President and Chief Client Officer of Movable Ink, adds his page to the Marketing Playbook. Hear how to find a professional role model, provide incredible customer service, start a side hustle, work with AI (Artificial Intelligence), and develop an incredible work ethic. Connect with Adam on LinkedIn

David Zucker, the Chief Marketing Officer and Senior Vice President eCommerce at Perdue Farms, adds his page to the Marketing Playbook. Hear how to sell directly to the customer online, know your KPIs (Key Performance Indicators), be open to new verticals, David’s career across several verticals, and how the role of the CMO has changed. Connect with David on LinkedIn

Melissa Feemster, a Co-Founder of Team Bespoke, adds her page to the Marketing Playbook. Hear how to determine how quickly you want to grow, make others around you better, establish and maintain genuine relationships, whether to go the MBA route, and how to get into angel investing. Connect with Melissa on LinkedIn and Instagram @Team.Bespoke

Rob Garf, the Vice President and General Manager, Retail at Salesforce, adds his page to the Marketing Playbook. Hear why margin will be the Grinch that steals Christmas, how to use data to tell a story, why the physical store matters in retail, the latest research on online shopping, and the story behind the Garfie. Connect with Rob on Twitter @RetailRobGarf and LinkedIn

Erik Lautier, a Director at AlixPartners, adds his page to the Marketing Playbook. Hear how to reduce friction for customers, leverage your personal experiences to build your career, think through options and establish a game plan, Erik's previous career as a professional actor and opera singer, and life in the South of France. Connect with Erik on LinkedIn and Facebook

Karilyn Anderson, the Group Vice President, Digital Marketing and CRM at SPARC Group, adds her page to the Marketing Playbook. Hear how to create tactics to retain customers, why you should work for a company that's ambitious and innovative, how to leverage networking and tackle something new, how Karilyn switched from finance and accounting to marketing, and what she learned in the early days of Facebook. Connect with Karilyn on LinkedIn