Karilyn Anderson - Group VP, Digital Marketing and CRM at SPARC Group

Karilyn Anderson, the Group Vice President, Digital Marketing and CRM at SPARC Group, adds her page to the Marketing Playbook. Hear how to create tactics to retain customers, why you should work for a company that's ambitious and innovative, how to leverage networking and tackle something new, how Karilyn switched from finance and accounting to marketing, and what she learned in the early days of Facebook. Connect with Karilyn on LinkedIn