The Marketing Playbook with Mark Friedman

Devon Pike, the President of Baggallini, adds her page to the Marketing Playbook. Hear how to listen to your customers, push out of your comfort zone, use your balanced scorecard in your career, Devon's love of storytelling, and her valuable conversations with the real Ralph Lauren. Connect with Devon on LinkedIn

Cathy Halligan, the Independent Board Director of Publicly-Held Companies, adds her page to the Marketing Playbook. Hear how to establish your company culture, know when to leave your current role, be a first mover or fast follower, what Cathy learned as CMO of Walmart, and her upbringing in a scrappy, hard-working family. Connect with Cathy on LinkedIn

Jamie Gutfreund, the Consumer Marketing Executive and Strategic Advisor, adds her page to the Marketing Playbook. Hear how Ai can help humans make decisions at scale, how to use pester power to your advantage, interpret data and formulate a plan to execute your strategies, Jamie’s lessons from the early days of the internet, and the email she got from Bill Gates. Connect with Jamie on Twitter at @JamieCentral

Brian Rainey, the Co-Founder and Chief Executive Officer of Path2Response, adds his page to the Marketing Playbook. Hear why direct marketing is an important part of the marketing mix, how to leverage data to convert customers, what Brian learned working for Sharper Image, why he decided not to retire early, and the impact of Wayne Gretzky on his first job. Connect with Brian on Twitter and LinkedIn and Path2Response on Facebook and LinkedIn

Jeffrey Slater, the Chief Listening Officer of The Marketing Sage, adds his page to the Marketing Playbook. Hear how to take your shot and be bold, remake yourself, evaluate your productivity, what Jeffrey learned from building Rachel's Brownies, and his memories of working with “Macho Man” Randy Savage for Slim Jim. Connect with Jeffrey at TheMarketingSage.com and on LinkedIn

Kerel Cooper, the Chief Marketing Officer of LiveIntent, adds his page to the Marketing Playbook. Hear how to enjoy every building block of your career, be a good account manager, navigate changes in data privacy, how ad operations works, and attribution when it comes to email marketing. Connect with Kerel on LinkedIn, Twitter, and Instagram at @KerelCooper

John Shea, the President and Founder of Momentum Commerce, adds his page to the Marketing Playbook. Hear how to be direct and open with your team, hire incredible people, establish and review business metrics, what you can learn from Amazon Prime Day, and John’s experience at Google. Connect with John at MomentumCommerce.com and on LinkedIn

Emily Griffith, the Founder and Chief Executive Officer of Lil Bucks, adds her page to the Marketing Playbook. Hear how to clearly communicate your message to customers, wear many hats while staying productive, be patient and allow time for unforeseen circumstances, raise crowdfunding, and how Emily is introducing sprouted buckwheat to the US. Try Lil Bucks at LoveLilBucks.com and on social media at @LoveLilBucks

Nate Checketts, the Co-Founder and CEO of Rhone, adds his page to the Marketing Playbook. Hear how to follow your heart and pursue your dreams, give it your all, focus on the day-to-day tactics and details, what Nate learned working for the NFL, and tales from growing up with a dad who was an NBA executive. Connect with Nate on LinkedIn and Instagram at @NateChecketts

Adam Siegel, the Founder and CEO of Recurate, adds his page to the Marketing Playbook. Hear how to listen and learn, cannibalize your own business before others do, make sustainability part of your core strategy, Adam's fundraising tips, and his years studying aerospace engineering. Connect with Adam on LinkedIn and on Twitter at @Recurate