The Marketing Playbook with Mark Friedman cover image

The Marketing Playbook with Mark Friedman

Latest episodes

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Mar 18, 2021 • 32min

Brian Berger – Founder and CEO of Mack Weldon

Brian Berger, the Founder and CEO of Mack Weldon, adds his page to the Marketing Playbook. Hear how to know when to change up your team, fulfill your various roles as CEO, continue to challenge yourself, what Brian learned from working at early Internet companies, and how Mack Weldon pivots while maintaining simple shopping. Connect with Brian at MackWeldon.com, on Twitter at @BBerger3, and on Instagram at @BrianBerger_
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Mar 4, 2021 • 42min

Caroline and Jake Danehy – Co-Founders of Fair Harbor

Caroline and Jake Danehy, the Co-Founders of Fair Harbor, add their page to the Marketing Playbook. Hear how to use customer feedback to make important changes to your products, turn a passion and frustration into a business, surround yourself with talented people, how the siblings started their business in high school and college, and their Shark Tank-style experience with Jessica Alba. Connect with Caroline and Jake at FairHarborClothing.com
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Feb 18, 2021 • 46min

Chloe Songer and Stuart Ahlum – Co-Founders of Thousand Fell

Chloe Songer and Stuart Ahlum, the Co-Founders of Thousand Fell, add their page to the Marketing Playbook. Hear how to learn from some of the top retailers and CPG companies, surround yourself with great people as soon as you can, tell your brand story to the consumer, how Chloe and Stuart met in China, and what she learned from the GAP training program. Connect with Chloe and Stuart at ThousandFell.com and on Instagram at @Thousand_Fell, @ChloaMarie, and @StuartAhlum
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Feb 4, 2021 • 43min

Lucille DeHart – Senior Marketing and Branding Executive

Lucille DeHart, the Senior Marketing and Branding Executive, adds her page to the Marketing Playbook. Hear how to learn from your mistakes, nail the pre-meet, measure success, Lucille's lessons from working at Polo Ralph Lauren and Bed Bath and Beyond, and what she learned going to malls as a kid. Connect with Lucille on LinkedIn and at MKTmarketingServices.com
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Jan 14, 2021 • 41min

Matt Blumberg – Co-Founder and CEO of Bolster

Matt Blumberg, the Co-Founder and Chief Executive Officer of Bolster, adds his page to the Marketing Playbook. Hear how to create an outstanding company culture, learn from your mistakes and stay positive, clearly communicate the problem you solve, lessons from his book Startup CEO and successful exit Return Path, and the important technology he was tasked with building in 2020. Connect with Matt on LinkedIn, Twitter at @MattBlumberg, and StartupCEO.com
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Dec 17, 2020 • 38min

Sucharita Kodali – VP, Principal Analyst at Forrester

Sucharita Kodali, the VP, Principal Analyst at Forrester Research, adds her page to the Marketing Playbook. Hear what to expect with the future of retail, how retailers have adjusted their strategies in 2020, how to pivot to an eCommerce focus, detect the shiny object that is worth pursuing, and Sucharita’s experience starting her career at Disney and Saks Fifth Avenue. Connect with Sucharita on Twitter at @SMulpuru and on LinkedIn
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Dec 3, 2020 • 44min

Craig Brommers – CMO of American Eagle Outfitters

Craig Brommers, the Chief Marketing Officer of American Eagle Outfitters, adds his page to the Marketing Playbook. Hear how to practice kindness, maintain healthy tension between marketing and product teams, use data to make actionable decisions, the lessons Craig has learned in CMO and senior marketing roles throughout the fashion industry, and his once-in-a-lifetime experience at the 2008 Beijing Olympics. Connect with Craig on LinkedIn
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Nov 19, 2020 • 44min

Rodney Woodruff – VP, Engineering at WW

Rodney Woodruff, the VP, Engineering at WW, adds his page to the Marketing Playbook. Hear how to embrace mistakes, decide whether to build or buy tech solutions, find answers to any problem, practice empathy with your team, and what Rodney learned from growing up with 15 siblings. Connect with Rodney on LinkedIn
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Nov 5, 2020 • 44min

Miki Berardelli – Founder of Miki B LLC

Miki Berardelli, the Founder of Miki B LLC, adds her page to the Marketing Playbook. Hear how to take a leap to better your career, speak up for what you're passionate about, leverage both art and science in your marketing, take an omnichannel approach, and what Miki learned from her childhood paper route. Connect with Miki on LinkedIn
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Oct 22, 2020 • 45min

Kara Goldin – Founder and CEO of Hint Inc.

Kara Goldin, the Founder and Chief Executive Officer of Hint Inc., adds her page to the Marketing Playbook. Hear how to set ambitious and reasonable goals, gain a solid understanding of your finances, how not to fear failure, Kara's time at AOL, and the biggest lessons from her entrepreneurial journey. Connect with Kara on social media at @KaraGoldin and buy her book at UndauntedTheBook.com and on Amazon

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