Paula Schneider, the Chief Executive Officer of Susan G. Komen, adds her page to the Marketing Playbook. Hear how to get screened for breast cancer, why it can affect all genders, the resources Susan G. Komen provides, how to market as a nonprofit, and Paula’s personal journey with the disease. Learn more and help out at ww5.Komen.org

Kim DeYoung, the Choice Coach and Serial Entrepreneur, adds her page to the Marketing Playbook. Hear how to break out of your comfort zone, leverage your gift, make choices, Kim's lessons on entrepreneurship, and her experience changing up her life to work at The Gap. Connect with Kim on Instagram at @Kim__DeYoung and on Facebook

Patti Hughes, the Founder, Chief Executive Officer, and Chief Creative Officer of Natural Life, adds her page to the Marketing Playbook. Hear how to be ready to pivot, turn your hobby into a business, tell your brand's story, create a culture of creativity, and Patti’s experience growing up with arts and crafts. Connect with Patti at NaturalLife.com and on Instagram at @NaturalLife and @NaturalLifePatti

Joe Yakuel, the Founder and Chief Executive Officer of WITHIN, adds his page to the Marketing Playbook. Hear how to be open to failure, deliver quick solutions during challenging times, get a handle on customer acquisition cost and customer lifetime value, what Joe learned from his early startups, and how his parents started their business as immigrants who barely spoke English. Connect with Joe at Joe@WITHIN.co and WITHIN.co

Joel Quadracci, the Chairman, President, and Chief Executive Officer of Quad, adds his page to the Marketing Playbook. Hear how to build strong working relationships, understand why your business is performing the way it is, find your core competency, how the printing industry has changed over time, and lessons from building a multi-billion dollar family business. Connect with Joel at Quad.com and on LinkedIn

Lisa Bodell, the Founder and CEO of FutureThink, and her son Jack Bodell, the IoT Specialist at TKS, add their page to the Marketing Playbook. Hear how to prioritize instead of multitask, why you should hire people with soft skills, how to give your teams the permission to innovate, how Lisa embraces innovation with FutureThink, and what Jack has learned about the IoT at TKS. Connect with Lisa on LinkedIn and Twitter at @LisaBodell, and Jack on LinkedIn and Twitter at @Bodell_Jack

Pano Anthos, the Founder and Managing Director of XRC Labs, adds his page to the Marketing Playbook. Hear how to use available tools and resources to your advantage, how to sacrifice short-term profitability for long-term innovation, how to provide the best shopping experience possible, what the future of retail will look like, and Pano’s business lessons from the tennis world. Connect with Pano at Pano@XRClabs.com

Bernardine Wu, the Founder and Chief Executive Officer of FitForCommerce, adds her page to the Marketing Playbook. Hear how to use each step of your career as a building block, how to make tough personnel decisions, how to best serve your customers now, stories from Bernardine’s childhood in NYC, and lessons from the consulting world. Connect with Bernardine on Twitter and LinkedIn at @FitForCommerce

Joe Megibow, the Chief Executive Officer of Purple, adds his page to the Marketing Playbook. Hear how to align with your supervisors and peers to prevent major mistakes, how to constantly shape your message and differentiate your offering, how to look for ways to fill the gaps in your knowledge, how Purple is taking a breakthrough approach to the mattress industry, and Joe’s lessons from his time at American Eagle and Expedia. Connect with Joe on LinkedIn

Bob Wischusen, the Radio Play-by-Play Voice of the Jets and ESPN TV Broadcaster, adds his page to the Marketing Playbook. Hear how to be aggressive when finding internships, how to always strive to get better, how to know when to speak and when to listen, how Bob got his start in the broadcasting world, and the differences between radio and TV broadcasting. Connect with Bob by tuning in to your favorite sporting events