The Marketing Playbook with Mark Friedman

Craig Brommers, the Chief Marketing Officer of American Eagle Outfitters, adds his page to the Marketing Playbook. Hear how to practice kindness, maintain healthy tension between marketing and product teams, use data to make actionable decisions, the lessons Craig has learned in CMO and senior marketing roles throughout the fashion industry, and his once-in-a-lifetime experience at the 2008 Beijing Olympics. Connect with Craig on LinkedIn

Rodney Woodruff, the VP, Engineering at WW, adds his page to the Marketing Playbook. Hear how to embrace mistakes, decide whether to build or buy tech solutions, find answers to any problem, practice empathy with your team, and what Rodney learned from growing up with 15 siblings. Connect with Rodney on LinkedIn

Miki Berardelli, the Founder of Miki B LLC, adds her page to the Marketing Playbook. Hear how to take a leap to better your career, speak up for what you're passionate about, leverage both art and science in your marketing, take an omnichannel approach, and what Miki learned from her childhood paper route. Connect with Miki on LinkedIn

Kara Goldin, the Founder and Chief Executive Officer of Hint Inc., adds her page to the Marketing Playbook. Hear how to set ambitious and reasonable goals, gain a solid understanding of your finances, how not to fear failure, Kara's time at AOL, and the biggest lessons from her entrepreneurial journey. Connect with Kara on social media at @KaraGoldin and buy her book at UndauntedTheBook.com and on Amazon

Paula Schneider, the Chief Executive Officer of Susan G. Komen, adds her page to the Marketing Playbook. Hear how to get screened for breast cancer, why it can affect all genders, the resources Susan G. Komen provides, how to market as a nonprofit, and Paula’s personal journey with the disease. Learn more and help out at ww5.Komen.org

Kim DeYoung, the Choice Coach and Serial Entrepreneur, adds her page to the Marketing Playbook. Hear how to break out of your comfort zone, leverage your gift, make choices, Kim's lessons on entrepreneurship, and her experience changing up her life to work at The Gap. Connect with Kim on Instagram at @Kim__DeYoung and on Facebook

Patti Hughes, the Founder, Chief Executive Officer, and Chief Creative Officer of Natural Life, adds her page to the Marketing Playbook. Hear how to be ready to pivot, turn your hobby into a business, tell your brand's story, create a culture of creativity, and Patti’s experience growing up with arts and crafts. Connect with Patti at NaturalLife.com and on Instagram at @NaturalLife and @NaturalLifePatti

Joe Yakuel, the Founder and Chief Executive Officer of WITHIN, adds his page to the Marketing Playbook. Hear how to be open to failure, deliver quick solutions during challenging times, get a handle on customer acquisition cost and customer lifetime value, what Joe learned from his early startups, and how his parents started their business as immigrants who barely spoke English. Connect with Joe at Joe@WITHIN.co and WITHIN.co

Joel Quadracci, the Chairman, President, and Chief Executive Officer of Quad, adds his page to the Marketing Playbook. Hear how to build strong working relationships, understand why your business is performing the way it is, find your core competency, how the printing industry has changed over time, and lessons from building a multi-billion dollar family business. Connect with Joel at Quad.com and on LinkedIn

Lisa Bodell, the Founder and CEO of FutureThink, and her son Jack Bodell, the IoT Specialist at TKS, add their page to the Marketing Playbook. Hear how to prioritize instead of multitask, why you should hire people with soft skills, how to give your teams the permission to innovate, how Lisa embraces innovation with FutureThink, and what Jack has learned about the IoT at TKS. Connect with Lisa on LinkedIn and Twitter at @LisaBodell, and Jack on LinkedIn and Twitter at @Bodell_Jack