Fayez Mohamood, the Co-Founder and Chief Executive Officer of Bluecore, adds his page to the Marketing Playbook. Hear how to choose the right tactics and tools for your company, how to develop new roles to manage your new tools, how to continuously look to improve your skills, how to raise venture capital funding, and Fayez’s experience at AMD. Connect with Fayez on Twitter at @SideOfFayez

Kabir Shahani, the Chief Executive Officer of Amperity, adds his page to the Marketing Playbook. Hear how to use hard work and dedication to build your business, how to break down silos at your company, how to interpret data and use it to drive revenue, how Amperity runs the customer data platforms of Starbucks and Nordstrom, and the business lessons Kabir learned from his parents. Connect with Kabir on LinkedIn

Doug Zarkin, the Chief Marketing Officer of Pearle Vision, adds his page to the Marketing Playbook. Hear how to use effective listening to be an effective leader, how to make decisions based on data and other factors, how to leverage what you've learned for the next step of your career, how graduate business school compares to undergrad, and the differences in working for an agency vs. client side. Connect with Doug on LinkedIn and on Twitter at @DougZarkin

Todd Saunders, the Co-Founder and CEO of AdHawk and CEO of FloorForce, adds his page to the Marketing Playbook. Hear how to use networking to advance your career, how to present your full plan and trajectory, how to create a great tool for a specific customer, how to attract investors to your business, and Todd’s journey from working at Google to building a multimillion-dollar startup. Connect with Todd on Twitter at @ToddSaunders and on LinkedIn

Patty Steele, the Morning Show Co-Host on WCBS-FM 101.1, adds her page to the Marketing Playbook. Hear how to be a good listener, how to know your customers and listeners, how to know when to start fresh, how Patty overcame personal battles, and her experiences working with Elvis Duran, Scott Shannon, and Danny Bonaduce. Connect with Patty on Facebook and Instagram at @PattySteeleCBS and her podcast at PattySteele.com

Jodi Watson, the CMO, Marketing Consultant, and Board Member, adds her page to the Marketing Playbook. Hear how to unlock and apply customer insights, how to start new project teams, how to learn from failure, Jodi's experiences leading Eddie Bauer, Williams-Sonoma, and Petco, and her digital nomad sailing journey. Connect with Jodi on LinkedIn and on Instagram at @Living_on_a_Boat 

Monica Smith, the Founder and CEO of Marketsmith, adds her page to the Marketing Playbook. Hear how to conquer career roadblocks, how to network when you don't need it, how to use data to your marketing advantage, how to master your marketing mix, and how to achieve work-life balance. Connect with Monica at MSmith@MarketsmithInc.com, MarketsmithInc.com, and @MarketsmithInc on social media

Chip Bergh, the President and CEO of Levi's, adds his page to the Marketing Playbook. Hear why companies should make a positive impact on society, how to engage your consumer through advertising, why it's critical to invest in innovation, how to prepare for the worst but hope for the best, and Chip’s journey from the U.S. Army to Procter and Gamble to Levi’s. Connect with Chip at Levi.com

Tim Peterson, the Chief Marketing and Digital Officer of SportsBiz, adds his page to the Marketing Playbook. Hear how to use the endless data at our fingertips, why flexibility is critical to your career success, why you should be and stay positive, how Macy’s disrupted the retail world with an escalator, and Tim’s passions for art and music. Connect with Tim on LinkedIn at @TimothyJPeterson

Matt Blonder, the Global Head of Marketing, Brand Management, and Digital Commerce at Reebok, adds his page to the Marketing Playbook. Hear how to know and listen to your customers, why data and analytics are relevant to all areas of business, how to create diverse and complementary teams, how Matt got into the digital marketing world, and what the Reebok and Adidas brands represent. Connect with Matt on LinkedIn