The Marketing Playbook with Mark Friedman
Mark Friedman knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook? Presented by Details Interactive. Theme Song: Jazzy Man Funk Rock – Auditone Music Library - provided by Jamendo
Latest episodes
Jul 9, 2020 • 42min
Pano Anthos – Founder and Managing Director of XRC Labs
Pano Anthos, the Founder and Managing Director of XRC Labs, adds his page to the Marketing Playbook. Hear how to use available tools and resources to your advantage, how to sacrifice short-term profitability for long-term innovation, how to provide the best shopping experience possible, what the future of retail will look like, and Pano’s business lessons from the tennis world. Connect with Pano at Pano@XRClabs.com
Jun 25, 2020 • 47min
Bernardine Wu – Founder and CEO of FitForCommerce
Bernardine Wu, the Founder and Chief Executive Officer of FitForCommerce, adds her page to the Marketing Playbook. Hear how to use each step of your career as a building block, how to make tough personnel decisions, how to best serve your customers now, stories from Bernardine’s childhood in NYC, and lessons from the consulting world. Connect with Bernardine on Twitter and LinkedIn at @FitForCommerce
Jun 11, 2020 • 54min
Joe Megibow – CEO of Purple
Joe Megibow, the Chief Executive Officer of Purple, adds his page to the Marketing Playbook. Hear how to align with your supervisors and peers to prevent major mistakes, how to constantly shape your message and differentiate your offering, how to look for ways to fill the gaps in your knowledge, how Purple is taking a breakthrough approach to the mattress industry, and Joe’s lessons from his time at American Eagle and Expedia. Connect with Joe on LinkedIn
Jun 4, 2020 • 47min
Bob Wischusen – Voice of the Jets and ESPN Broadcaster
Bob Wischusen, the Radio Play-by-Play Voice of the Jets and ESPN TV Broadcaster, adds his page to the Marketing Playbook. Hear how to be aggressive when finding internships, how to always strive to get better, how to know when to speak and when to listen, how Bob got his start in the broadcasting world, and the differences between radio and TV broadcasting. Connect with Bob by tuning in to your favorite sporting events
May 28, 2020 • 45min
Fayez Mohamood – Co-Founder and CEO of Bluecore
Fayez Mohamood, the Co-Founder and Chief Executive Officer of Bluecore, adds his page to the Marketing Playbook. Hear how to choose the right tactics and tools for your company, how to develop new roles to manage your new tools, how to continuously look to improve your skills, how to raise venture capital funding, and Fayez’s experience at AMD. Connect with Fayez on Twitter at @SideOfFayez
May 14, 2020 • 44min
Kabir Shahani – CEO of Amperity
Kabir Shahani, the Chief Executive Officer of Amperity, adds his page to the Marketing Playbook. Hear how to use hard work and dedication to build your business, how to break down silos at your company, how to interpret data and use it to drive revenue, how Amperity runs the customer data platforms of Starbucks and Nordstrom, and the business lessons Kabir learned from his parents. Connect with Kabir on LinkedIn
Apr 30, 2020 • 43min
Doug Zarkin – CMO of Pearle Vision
Doug Zarkin, the Chief Marketing Officer of Pearle Vision, adds his page to the Marketing Playbook. Hear how to use effective listening to be an effective leader, how to make decisions based on data and other factors, how to leverage what you've learned for the next step of your career, how graduate business school compares to undergrad, and the differences in working for an agency vs. client side. Connect with Doug on LinkedIn and on Twitter at @DougZarkin
Apr 16, 2020 • 48min
Todd Saunders – CEO of AdHawk and FloorForce
Todd Saunders, the Co-Founder and CEO of AdHawk and CEO of FloorForce, adds his page to the Marketing Playbook. Hear how to use networking to advance your career, how to present your full plan and trajectory, how to create a great tool for a specific customer, how to attract investors to your business, and Todd’s journey from working at Google to building a multimillion-dollar startup. Connect with Todd on Twitter at @ToddSaunders and on LinkedIn
Apr 9, 2020 • 56min
Patty Steele – Legendary NYC Radio Host
Patty Steele, the Morning Show Co-Host on WCBS-FM 101.1, adds her page to the Marketing Playbook. Hear how to be a good listener, how to know your customers and listeners, how to know when to start fresh, how Patty overcame personal battles, and her experiences working with Elvis Duran, Scott Shannon, and Danny Bonaduce. Connect with Patty on Facebook and Instagram at @PattySteeleCBS and her podcast at PattySteele.com
Apr 2, 2020 • 45min
Jodi Watson – CMO, Marketing Consultant, and Board Member
Jodi Watson, the CMO, Marketing Consultant, and Board Member, adds her page to the Marketing Playbook. Hear how to unlock and apply customer insights, how to start new project teams, how to learn from failure, Jodi's experiences leading Eddie Bauer, Williams-Sonoma, and Petco, and her digital nomad sailing journey. Connect with Jodi on LinkedIn and on Instagram at @Living_on_a_Boat
