The Marketing Playbook with Mark Friedman
Mark Friedman knows direct-to-consumer marketing. The 30+ year industry veteran has served as the President of eCommerce at Steve Madden, Chief Marketing Officer of Brooks Brothers, mentor to dozens of startups, and even youth sports coach. You’ll take away 3 fundamental tips every episode to help your team knock it out of the park, and draw up strategies for digital marketing, eCommerce, customer monetization, and pivoting with the brightest all-stars in business. Do you have your playbook? Presented by Details Interactive. Theme Song: Jazzy Man Funk Rock – Auditone Music Library - provided by Jamendo
Latest episodes
Mar 19, 2020 • 47min
Monica Smith – Founder and CEO of Marketsmith
Monica Smith, the Founder and CEO of Marketsmith, adds her page to the Marketing Playbook. Hear how to conquer career roadblocks, how to network when you don't need it, how to use data to your marketing advantage, how to master your marketing mix, and how to achieve work-life balance. Connect with Monica at MSmith@MarketsmithInc.com, MarketsmithInc.com, and @MarketsmithInc on social media
Mar 5, 2020 • 50min
Chip Bergh – President and CEO of Levi Strauss and Co.
Chip Bergh, the President and CEO of Levi's, adds his page to the Marketing Playbook. Hear why companies should make a positive impact on society, how to engage your consumer through advertising, why it's critical to invest in innovation, how to prepare for the worst but hope for the best, and Chip’s journey from the U.S. Army to Procter and Gamble to Levi’s. Connect with Chip at Levi.com
Feb 20, 2020 • 48min
Tim Peterson – Chief Marketing and Digital Officer of SportsBiz
Tim Peterson, the Chief Marketing and Digital Officer of SportsBiz, adds his page to the Marketing Playbook. Hear how to use the endless data at our fingertips, why flexibility is critical to your career success, why you should be and stay positive, how Macy’s disrupted the retail world with an escalator, and Tim’s passions for art and music. Connect with Tim on LinkedIn at @TimothyJPeterson
Feb 3, 2020 • 44min
Matt Blonder - Reebok Global Head of Marketing, Brand Management, and Digital Commerce
Matt Blonder, the Global Head of Marketing, Brand Management, and Digital Commerce at Reebok, adds his page to the Marketing Playbook. Hear how to know and listen to your customers, why data and analytics are relevant to all areas of business, how to create diverse and complementary teams, how Matt got into the digital marketing world, and what the Reebok and Adidas brands represent. Connect with Matt on LinkedIn
Feb 3, 2020 • 46min
Mitch Slater - SVP Wealth Management at UBS, Host of Financially Speaking
Mitch Slater, the SVP Wealth Management at UBS and Host of Financially Speaking, adds his page to the Marketing Playbook. Hear why networking and personal branding are critical to success, why you need to collaborate with your peers, how to put yourself outside your comfort zone, the time Mitch got kicked out of Yankee Stadium, and his mom’s legendary moment at a Springsteen concert. Connect with Mitch on LinkedIn, Facebook, Twitter at @mpslater, Instagram at @mps1960, and listen to his podcast
Feb 3, 2020 • 6min
Mark Friedman - Opening the Marketing Playbook
Mark Friedman, the Host of The Marketing Playbook and President of Details Interactive, opens the Marketing Playbook. Hear Mark's background, the story behind The Marketing Playbook, what to expect in future episodes, Mark's passions of sports and Springsteen, and why the devil is in the details. Connect with Mark at Mark@DetailsInteractive.com, on Twitter at @DetailsInteract, and on LinkedIn
