Patti Hughes, the Founder, Chief Executive Officer, and Chief Creative Officer of Natural Life, adds her page to the Marketing Playbook. Hear how to be ready to pivot, turn your hobby into a business, tell your brand's story, create a culture of creativity, and Patti’s experience growing up with arts and crafts. Connect with Patti at NaturalLife.com and on Instagram at @NaturalLife and @NaturalLifePatti