Over your 15-year career at General Mills, you've held various roles from field sales to zone operations and now as Customer Vice President of eCommerce. How have you seen the industry evolve over this time, and what has been the most significant shift in your opinion?   As the Senior Customer Manager for Target, your team was responsible for a P&L and budget. Can you share some insights on the strategies you employed to accelerate relationship and Joint Business Plan (JBP) performance, ultimately leading to improved RNS and market share results over three years?   General Mills was recognized as Target's 2020 Food & Beverage Vendor of the Year under your leadership. Can you talk about the key factors that contributed to this achievement and how you fostered a best-in-class engagement with your team, as evidenced by the 96% engagement survey score?   In your current role as Customer Vice President of eCommerce, how do you see the future of the CPG industry in the context of rapidly evolving digital channels and consumer preferences? What strategies is General Mills implementing to stay ahead of the curve in this highly competitive market? As the digital landscape continues to transform, how has General Mills adapted its digital strategy to ensure a seamless customer experience and maintain a competitive edge? Can you share some examples of successful digital initiatives that you have spearheaded or been a part of?   With the increasing importance of data analytics in driving digital strategy, how has General Mills leveraged data to better understand customer behavior and optimize its marketing and sales efforts? Can you discuss any particular insights or trends that have emerged from your data-driven approach and how they have informed your decision-making process?

She has an impressive track record of serving on the board of directors for multiple successful startups in the software and consumer technology space. She shares the most important qualities that a company needs to succeed in this space. She has worked with companies that are involved in various aspects of the software industry, from buying platforms to workforce management software. We discuss her perspective regarding what the most exciting industry trends, and where she sees the most potential for growth. She shares some of the biggest challenges that companies face as they move from early-stage to growth-stage, and how she helps them navigate those challenges. As noted above, she has served on the board of directors for several companies that are involved in helping businesses improve customer experience and marketing efforts. We discuss her thoughts on what are some of the most effective ways to engage and retain customers in today's competitive market. Finally, she shares her a bit about herself as we dive into “One piece of advice she would give to her younger self.”.

With his extensive experience in eCommerce and retail, we review what he thinks are the most significant factors contributing to the growth of eComm the last few years. We review how his experience working with major retailers like Walmart, Sam's Club, and The Co-operative shaped his approach to eCommerce sales strategies. From his time with Procter & Gamble and Kantar Worldpanel, he shares insights on consumer trends that have influenced your strategies growing eComm market online. Given his international work experience in the UK and Portugal, we uncover how regional differences playing a role in the eCommerce space, and how he has found success adapting his strategies for varying markets.

Based on the survey results, how he see's retail media networks evolving to continue delivering better advertising results, and what impact will this have on the CPG industry. How national retailers can assist other media players in improving advertising performance, and what collaboration opportunities exist between them. As we move away from vanity metrics like CPM and CTR; we discuss, what key performance indicators should brands and retailers focus on to better measure and drive advertising success. We discuss specific strategies and tools that brands can use to leverage retail media in order to drive incremental growth, especially when targeting new households.

Over your two decades of experience with The Hershey Company, you have held various positions across sales, marketing, and operations. How have you leveraged your diverse experiences to excel in your current role as Head of Omni-channel Operations & Planning? In your time as Amazon Team Lead, you doubled Hershey's sales in less than two years and improved operating income by optimizing the portfolio and supply chain. Can you discuss the key strategies you implemented to achieve this success, and how you have adapted these strategies for your current role? As the Head of E-commerce Sales at Hershey, you led the company's e-commerce business across digital sales, retailer media/search, and supply chain. How do you see the e-commerce landscape evolving in the coming years, and what steps is Hershey taking to stay ahead of the curve? Throughout your career, you have been involved in multiple channels, such as Club, Dollar, and Convenience Stores. How have the unique challenges and opportunities of each channel influenced your approach to omni-channel marketing, and what lessons have you learned that you apply to your current position?

Her career path -- From IT, Corp Development, Commercial leader and is currently at PPG How important it is to bet on others — Advocates vs Mentors Her passion for Building, Trailblazer -- Spoiler Alert: She is not passionate about "maintaining" When she realized she was a "Builder" Imposter Syndrome and Oscar winning performances Strategy and making choices — ESG…sustainability (imperative, not a luxury)

How the two of us met. What problems I (Don) was solving, what problems you (Mike) were solving? What led you to form PIMLY? Why do you feel this time is now for PIMLY? Can you tell us more about Pimly and what led you to create this app on the Salesforce AppExchange? How did your experience in the Business Builders program help shape the growth and development of PIMLY? As you prepare to attend various events such as Shoptalk and Dreamforce, what are you hoping to achieve and what message do you hope to convey to attendees? Can you give us a sneak peek of what attendees can expect from this event and why it's important for those interested in Omni-commerce, PIM, and CRM to attend?

1. With your extensive background in digital marketing and e-commerce, how have you seen the industry change over the years, and what do you see as the biggest challenges facing businesses in this space today? 2. Nestle is a massive company with many different product lines. Can you speak to how you approach e-commerce and digital marketing strategies for such a diverse portfolio? 3. What do you think sets successful e-commerce businesses apart from those that struggle to gain traction? Are there certain tactics or strategies that you find consistently lead to success? 4. As someone with a lot of experience in business development and trade marketing, can you speak to how e-commerce fits into the broader picture of a company's overall growth strategy? 5. With the pandemic accelerating the shift to e-commerce, what do you think the future of online retail looks like, and how do you see Nestle and other major companies adapting to these changes?

Andrew Lipsman, Principal Analyst at eMarketer, discusses the digitization of physical stores and the opportunities it presents for retailers and brands. He highlights the challenges of reaching consumers at scale and how in-store digital media can help address these challenges. Lipsman provides examples of successful campaigns that drove sales and brand awareness. He emphasizes the importance of aligning in-store digital media strategies with business objectives and explores the future of reaching and engaging consumers through in-store digital media.

We sit with Dave Wright to discuss several hot digital topics (growth, expansion, profitability....and MATH). Who is Pattern, what do you do and how is it different? What are some of the biggest challenges you face in the industry, and how are you thinking about overcoming them? How doesPattern differentiate from competitors in the marketplace? How do you balance customer experience with profitability? What are your future plans for growth and expansion, and how do you plan to achieve them?