How can retailers better understand and adapt to this ‘mission driven shopping’ trend to optimize their customer engagement and increase sales?
Based on the shift in classic correlations between visits and sales, what are some of the key performance indicators that retailers should now focus on?
Considering the consumer’s adaptability, what strategies can retailers adopt to create win/win scenarios that result in a more impactful engagement?
In the context of ‘things are still not normal’, how can retailers remain flexible and bring value to the consumer, given the fluctuations in consumer behavior?
The CPG View