The CPG View

Can you share some key insights from your experience in the Consumer Packaged Goods industry over the past two decades, particularly regarding driving growth and fostering strong team dynamics? In your book,  "Snap & Go," you draw parallels between the average punt play in football and leadership lessons in life. Could you elaborate on how these concepts intertwine, and how they apply to navigating challenges in the CPG industry? As the Senior Director of Revenue Growth Management at Hostess Brands, what strategies have you found most effective in adapting to evolving consumer preferences and market trends within the CPG landscape? How do you prioritize maintaining a positive work environment while driving results in a competitive industry like CPG, and what advice would you offer to emerging leaders seeking to cultivate similar approaches in their careers?

Can you discuss some key trends and challenges you've observed in the marketing landscape, particularly in the consumer goods industry, and how you've navigated them throughout your career? As a marketing leader, what strategies do you find universally effective in driving brand awareness and engagement, regardless of the specific product or company you're working with? How do you approach fostering innovation and creativity within your marketing teams, and what advice would you offer to aspiring marketers looking to push boundaries and think outside the box? In your experience, what are some essential skills and qualities that every successful marketer should possess, regardless of the industry or company they're in?

Dr. Qubein, your journey from arriving in the United States with limited English and only $50 to becoming an internationally recognized leader is truly remarkable. Could you share some pivotal moments or decisions that contributed to your success? Dr. Qubein, under your leadership, as President, High Point University has experienced remarkable growth and transformation. Can you elaborate on the strategic vision you've pursued to achieve these significant accomplishments and how do you balance the drive for continuous improvement with taking time to appreciate milestones and successes? Could you share more about the President’s Seminar on Life Skills and the In-Residence program at High Point University? How do these initiatives enhance the educational experience for students and prepare them for success in both their academic pursuits and future careers? High Point University has undergone substantial growth and development during your presidency, including the establishment of new academic schools and record-breaking enrollment numbers. How do you believe the university's unique approach to education, campus culture, and community engagement sets it apart from other institutions? As a leader who emphasizes intentional leadership and innovation, what advice do you have for aspiring leaders in academia or other industries who aim to drive significant positive change in their organizations? What has been the most unexpected or surprising lesson you've learned during your tenure as President of High Point University, and how has it influenced your approach to leadership?

Can you share more about your journey from a career in CPG to becoming a renowned career coach and consultant?   What inspired you to develop the ThreePieceLife online coaching course, and how does it help individuals navigate their career and life transitions?   In your experience, what are some common challenges people face when seeking balance in their work and personal lives, and how does your coaching approach address these challenges?   Could you elaborate on the concept of "making complex things simple" and "humanizing issues" in the context of your coaching philosophy?   How do you incorporate your 35 years of experience as a business leader and executive coach into the ThreePieceLife program to empower individuals on their journey of self-discovery and personal growth?    

Recently all the main analysts have pointed VTEX as one of the main leaders in B2C and B2B. Can you explain the main reasons that have positioned you so well?  In your previous question, you mentioned the architecture focus and how this influences how your customers evaluate your support. Can you explain more about that?   Which would you say is VTEX's sweet spot?  Recently you guys holded VTEX DAY with around 23,00 participants there. Can you tell us what this is about and also what were the main takeaways from it?  You mentioned an US delegation coming this year to VTEX DAY. Please share some of those names and projects you are implementing in North America. 

VTEX is known for its agility in helping businesses adapt to evolving market demands. Can you share some examples of how VTEX has enabled companies to quickly pivot their digital commerce strategies to meet changing customer needs? Multi-channel commerce is becoming increasingly important in today's digital landscape. How does VTEX empower businesses to seamlessly integrate and manage commerce experiences across various channels and touchpoints? VTEX's headless architecture is a key feature that enables businesses to create content-rich shopping experiences. Can you explain how this architecture works and provide examples of how businesses have leveraged it to enhance their online presence? Speed to market is crucial in the fast-paced world of e-commerce. How does VTEX streamline the implementation process for businesses, and what are some strategies companies can use to maximize the efficiency of their digital commerce initiatives with VTEX? Can you share any success stories or case studies that showcase the tangible results businesses have achieved by partnering with VTEX? How have these companies leveraged VTEX's platform to drive growth, increase sales, or improve customer satisfaction?

As the President of NielsenIQ, what strategic initiatives or high-impact projects are you currently spearheading to further advance the company's position in the market and address industry challenges? In your role at NielsenIQ, how do you see the future of data analytics and customer servicing evolving, and what role do you envision NielsenIQ playing in shaping that future? Can you share insights into how your role as the leader of Customer Success and Platform Transformation at NielsenIQ, particularly overseeing customer-facing servicing teams and the global rollout of the self-serve analytics platform, Connect, across 85 countries, has set you up for success in your new role?   4.) How does NielsenIQ leverage its extensive database of consumer buying behavior to offer clients the most comprehensive understanding of shopper and market trends, enabling them to make informed decisions about their strategies?

Andrew Lipsman, Independent Analyst & Consultant at Media, Ads + Commerce, discusses how creators are shaping the future of media, ads, and commerce. Topics include the Creator Era, successful creator traits, challenges faced by creators, and the impact on traditional media and marketing channels.

Can you share some insights into how the evolution of eCommerce has impacted the strategies and approaches in shopper marketing, particularly within the CPG/FMCG sector? Given the proliferation of digital advertising channels, including retail media, how does your agency approach crafting effective campaigns that resonate with consumers in an omnichannel retail landscape? With your extensive experience in media planning, could you elaborate on the role of data and technology in informing decision-making processes, especially in the realm of retail media? In an era where media consumption habits are constantly evolving, how do you ensure your team stays ahead of the curve in terms of media training and adaptation to emerging trends in advertising and retail media?

Can you share a specific example from your experience at J&J, Coke, or General Mills where applying strategic thinking led to a notable success in brand positioning or marketing execution? Your marketing training emphasizes fundamentals like strategic thinking and brand analytics. How do you adapt these fundamentals to the evolving landscape of digital marketing and changing consumer behaviors? In your book "Beloved Brands," you discuss building brands that consumers love. Can you elaborate on a case study or practical advice from the book that our listeners, particularly those in the CPG industry, could apply to enhance their brand building efforts? Given your extensive experience in leading marketing teams for iconic brands, could you share a challenging situation you encountered and how you navigated it to ensure the team produced exceptional work that drove business growth?