The Incremental Wave: Riding the Retail Media Tide Mini Series: Part 3 Shining a Light on Measurement (David Pollet, CEO at Incremental)

Investment Significance: "Retail media is becoming a critical component of the marketing mix, with spending expected to more than double from $45B in 2023 to $107B in 2027. From your perspective, why has retail media become such an essential investment for CPG companies today?"

Key Metrics for Success: "As companies ramp up their investments in retail media, what are the key metrics they should focus on to ensure they're making data-driven decisions? How do these metrics align with the solutions your company provides?"

Impact Measurement: "Your company emphasizes the importance of measuring the impact of each dollar spent on incremental sales. Can you walk us through how your platform helps CPG companies make data-driven decisions? What sets your measurement tools apart in this increasingly competitive landscape?"

Predictive Analytics in Budget Planning: "You offer predictive tools that allow companies to plan their budgets for profitable growth. How do you see predictive analytics evolving in the retail media space, especially with the ePenetration rate and retail media spend both on the rise?"

Test and Learn Approach: "Your 'Test and Learn' feature allows companies to simulate future incremental sales. Can you share a case study or example where this approach significantly influenced a CPG company's strategy and led to measurable success?"

Channel and Campaign-Level Insights: "Your solutions offer the ability to plan out different investment scenarios at both channel and campaign levels. How do you recommend CPG companies balance their investments across various channels to maximize ROI, given the rapid growth in eCommerce and retail media spending?"